- Personalized and/or Targeted Offers -- A personalized
offer is uniquely derived for the recipient in that it can contain their name and an offer that
is specific to them, i.e. "Craig, you have $25,000 available at 3.75% on your home equity line of
credit." A Targeted offer is one that is sent to a group of people identified to be appropriate
recipients, i.e. "Consider our great home equity line of credit rate of 3.75%." Typically these
are campaign driven offers. A unique Offer Stack is built in DeepTarget OLB for each online banker, thereby allowing each
individual to have a stack of potential offers unique to them. The Offer Stacks are created by
utilizing an intelligent rules-based definition of offers based on the defined characteristics
of recipients. Utilizing these targeted offer stacks has proven to increase the relevance of
each offer to the person receiving it. The alternative is a general or targeted offer that is
activated for a defined set or group of people.
- Click 2 Close for Immediate Sales -- This valuable and distinctive feature in DeepTarget allows the
creation of a series of personalized landing pages, published through DeepTarget, that take the
online banker’s application and submit it to a designated employee—resulting in a closed sale
anytime day or night.
- Easy Web-based Offer Management -- Offer Manager is a web based application that allows the Marketing Department within
an institution to easily create, customize and change banners. One feature of Offer Manager is
the ability to select specific offer dates, thereby allowing seasonal or date driven offers to
easily be scheduled.
- Custom Banners -- Using the library of images, pre-built banners, or custom images, a
Marketing Department can make changes to the graphic, text, or format of the banner to customize
it to their specific needs.
- Multiple OLB Platforms Supported -- DeepTarget OLB can work within many different online banking systems.
- Performance Reports -- Reporting is available for tracking responses as well as measuring success. The
standard reports provided by DeepTarget OLB show overall ROI, Accounts Opened, New Balances,
and Profitability.
- Secure Banner Delivery -- DeepTarget OLB utilizes SSL to ensure secure delivery of the banner ads.
- SaaS or Onsite Implementation -- Software as a Service (Saas) or an Onsite lease are
both available as product enablement options allowing institutions the flexibility to choose the
option that best meets their needs.
- Include Banners in eLerts and eStatements -- Personalized and targeted banners may be inserted in both e-lerts and e-statements. As with
the online banking banners, DeepTarget's Offer Manager is available for the easy customization
and creation of banners.
- Include Banners in DeepTarget Email -- DeepTarget Email (to be available Spring 2009) is a product
that will take your email marketing to the next level in terms of customization of message, personalization and ease
of use. All relevant features described above for DeepTarget OLB will be included in the
DeepTarget Email product.
- Proven ROI - Consistently Over 100% -- DeepTarget OLB ROI is measured for each client.
Based on history, this measurement has been consistently over 100%, with the majority of the
measured ROI exceeding 300%. Since DeepTarget tracks who clicked and what they clicked on, data
can be correlated with accounts opened after the click and the revenue generated by those new
accounts. This information is used in computing the ROI.
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