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S.M.A.R.T. Series:
Successful Marketing and Revenue Tactics

LIVE WEBINARS:

Tues, April 12, 2011
2:00pm - 3:00pm CDT

Register Now!

Space is limited.
Reserve your seat NOW!

SMART Series Part 2 - Call to Action: Loan Generation

Do you need to increase loan volume at your FI? Are you looking for ideas to drive new loans?

A challenge currently facing a participant in Part 1 of the SMART series was "convincing people that now is an excellent time to borrow money." You may be facing this same situation. This session will give you specific ideas and examples as to what messages are being successfully used today to generate new loans at several FIs. We will discuss the perceived need to send offers to everyone and an alternative approach.

Learning Objectives:
  • How to use the Call to Action marketing approach for loan growth.
  • How you can use your data to send relevant product offers.
  • Who is a good candidate for your offer.
  • There is technology available to promote loans 24x7.
  • Tactics to use in creating your offer/headline to grab attention.
Part 2 in Successful Marketing And Revenue Tactics

Title:      SMART Series Part 2 - Call to Action: Loan Generation
Date:     Tuesday, April 12, 2011
Time:     2:00 PM - 3:00 PM CDT


After registering you will receive a confirmation email containing information about joining the Webinar.

If you missed Part 1 of the SMART series, you can download the slides from that webinar below.

System Requirements
PC-based attendees
Required: Windows® 7, Vista, XP or 2003 Server

Macintosh®-based attendees
Required: Mac OS® X 10.4.11 (Tiger®) or newer

Space is limited.
Reserve your Webinar seat now at:
https://www2.gotomeeting.com/register/230934850
View all news

LIVE WEBINARS:

Tues, March 15, 2011
1:30pm - 2:30pm CDT

Download Slides

SMART Series Part 1 - Turn Your Slogan Into Reality

Is your FI proactive in deepening relationships with your account holders at all touch points? Is the culture of your organization one that promotes active identification of account holders’ changing needs? If so, what do you do then?

Imagine handing your staff the knowledge of how to communicate with account holders so that it’s comfortable for both. That exchange will give you the data you need to accommodate that account holder and it can be done through multiple touch points. There is a science to communicating effectively.

We will talk about how you can use all channels of communication with account holders to put the Branding and information you have into action. If you don’t have useful data, we will offer ideas on how you can get it.

Learning Objectives:
  • How to be proactive in identifying and then addressing account holder needs to generate revenue.
  • How to use all touch points and marketing channels to communicate with relevancy.
  • Changing your culture and mind set from order taking to proactive marketing at all levels.
  • Learn about effective touch points.
  • Turn your slogan into reality.
  • Have all staff support the marketing effort.
Part I in Successful Marketing And Revenue Tactics

Title:      SMART Series: Turn Your Slogan Into Reality
Date:     Tuesday, March 15, 2011
Time:     1:30 PM - 2:30 PM CDT



After registering you will receive a confirmation email containing information about joining the Webinar.

System Requirements
PC-based attendees
Required: Windows® 7, Vista, XP or 2003 Server

Macintosh®-based attendees
Required: Mac OS® X 10.4.11 (Tiger®) or newer
View all news
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