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Huntsville, AL, June 30, 2009
- DeepTarget Inc. (www.deeptarget.com)
today announced that select credit unions in Texas and Alabama have recently signed on to
implement DeepTarget OLB within their online banking environment in an effort to enhance their
marketing efforts and returns. DeepTarget OLB is a secure, hosted, electronic banner messaging
solution that presents personalized offers to members within Online Banking. The messages are
targeted based on rules that are developed in conjunction with the credit union. The relevance
of the marketing messages presented in this online environment increase the likelihood of members
to take advantage of the offers, and the effortless online setting helps to further increase
response rates. DeepTarget OLB has a proven track record of extremely high return on investment
(ROI); this metric is calculated and related reports provided to each client on a quarterly basis.
The latest financial institutions to take advantage of this innovative e-Marketing solution include
the following credit unions:
Alabama Teachers Credit Union
(www.atcu.com) was
founded on April 21, 1959 and just celebrated 50 years in business. Their stated mission is to be
an innovative, service-driven financial institution, committed to building member relationships by
focusing on exceptional member service supported by reasonably priced quality products. With over
17,000 members and $160 million in assets, ATCU decided to advance their marketing and outreach
efforts with their members by adopting DeepTarget OLB within their EPL-based online banking
environment.
El Paso Employees Federal Credit Union
(www.epefcu.org)
has a field of membership that includes anyone who lives, works, worships or attends school in El
Paso County, Texas. This includes businesses and other legal entities located within El Paso
County. With a mission to build member loyalty through service, trust and value, their vision
is to become the financial institution of choice in El Paso. EPEFCU, who uses Symitar as their
online banking software, decided to embark on an implementation of DeepTarget OLB to take advantage
of the ability to target and personalize offers that are presented to members during an online
banking session. This is seen as yet another initiative to increase their base and build member
loyalty.
Family Security Credit Union
(www.myfscu.com)
serves individuals and businesses spread across thirty counties in Alabama from fifteen different
branch locations. It was important for FSCU to be able to monitor and measure the outcomes of
marketing programs. With DeepTarget OLB, the credit union has the ability to get highly detailed
statistics regarding their online initiatives and offers. DeepTarget will be utilized on their
Symitar online banking platform. The addition of DeepTarget provides an innovative new marketing
channel for FSCU.
Firstmark Credit Union
(www.firstmarkcu.org)
has been serving San Antonio members since 1932 and was recognized by the State of Texas in 2008
for its contributions towards the economic growth and prosperity of Texas with the Texas Treasure
Business Award. With more than $704 million in assets and over 92,000 members, Firstmark Credit
Union seeks to enhance the experience of its online banking account holders with the upcoming
implementation of DeepTarget OLB. In addition, this will further enhance the other marketing
initiatives that Firstmark has already begun to implement.
About DeepTarget Inc.
DeepTarget Inc. is an insight driven digital marketing company whose software is rapidly redefining
targeted marketing. Through the use of DeepTarget marketing technology for online and other digital
media, DeepTarget is able to provide comprehensive messaging solutions for businesses of varying
sizes and in diverse industries. With anticipated significant growth in the online advertising and
digital media industries, DeepTarget is uniquely positioned for sustained success. For more
information, visit www.DeepTarget.com.
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