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Huntsville, AL, January 19, 2010
- DeepTarget Inc. (www.deeptarget.com)
today announced that it has released DeepTarget Email Version 3.0 containing new and innovative features
that are focused on increased email relevance and a highly positive, rich user experience.
According to the MarketingSherpa 2010 Email Marketing Benchmark Report,
delivering content relevant to a segment is the most effective of all email marketing tactics.
It is also one of the most used tactics, but has typically been complex and time consuming to
implement for marketers. DeepTarget Email now takes all the complexity out of segmenting and
targeting emails.
Release 3 of DeepTarget Email incorporates new features enabling marketers to:
- Personalize and target emails to individuals more easily than ever before
- Using rules to customize images and message content anywhere in the email and as many times as needed within the
content. For example, if your email message is going to someone in Georgia it gets image #1 and text #31 and if
it's going to Alabama it gets image #2 and text #32. Easy, targeted and very effective!
- Rules are easy to use and can utilize any data field of information about contacts – name, gender, age, product
purchased, income, title, interests, etc.
- Innovative user interface that does not need a consultant to segment your data for you
- Personalize the subject line with any data field available
- Send test emails to a specified list ensuring that everything is as designed and intended
- Preview the entire set or a partial set of personalized emails.
- View additional metrics and analyze the campaign performance
- More data and statistics on sent-failed, opened, bounced, unopened
- View statistics on number of emails opened over time segments
- Ability to compare performance of selected campaigns
The new features in Release 3 make extensive use of Microsoft® Silverlight™, the
platform that powers rich applications and user experiences on the web.
Email is a major channel for marketing today in businesses of all sizes. According to industry sources, it outperforms all
other media in terms of ROI and is a highly cost-effective communication tool. Therefore in 2009, many more organizations
increased their email marketing budgets and this trend is seen to continue. DeepTarget Email ensures that marketing
professionals have a highly effective solution that they can utilize themselves and the focus is on the right message to
the right recipient, rather than on cumbersome tools and technology. Read more about Release 3 here.
About DeepTarget Inc.
DeepTarget Inc. is an insight driven digital marketing company whose software is rapidly redefining
targeted marketing. Through the use of DeepTarget marketing technology for online and other digital
media, DeepTarget is able to provide comprehensive messaging solutions for businesses of varying
sizes and in diverse industries. With anticipated significant growth in the online advertising and
digital media industries, DeepTarget is uniquely positioned for sustained success. For more
information, visit www.DeepTarget.com.
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