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Huntsville, AL, May 12, 2010
- DeepTarget Inc.
today announced that Metro Employees Credit Union, Kentucky; Family Advantage Credit Union, Tennessee; COMSTAR Federal
Credit Union, Maryland; Community Credit Union, Florida; and SPC Cooperative Credit Union, South Carolina selected the
DeepTarget Reg E Opt-In solution. They were among the first to select this new hosted and completely turnkey solution
that will support financial institutions in achieving compliance with the new Regulation E overdraft amendment. Several
other financial institutions are currently working with DeepTarget to follow this path.
DeepTarget Reg E Opt-In is a new turnkey solution that can work with these three
different highly cost-effective electronic channels: 1) Website
2) Email 3) Online Banking
 According to Piper Graham, President of Metro Employees Credit
Union, "We were thoroughly impressed by the efficiency with which DeepTarget had the Reg E solution up and running for
us – they guarantee a three business day turnaround and mean it! Our concerns about getting our Reg E compliance efforts
in place in time were removed once we discovered this innovative solution". She added, "After our experience, I have made
a concerted effort to reach out to other credit unions to inform them about this complete yet elegant solution. I commend
DeepTarget for creating a solution and an implementation process that greatly reduces our time and effort".
On the financial institution website or within online banking, the new DeepTarget turnkey solution works by displaying
ready-to-use banners regarding the new regulation. This is an example of such a banner:
When a person clicks on this banner online or within email, he or she is redirected to a page that contains the complete
overdraft information that is required to be presented. In addition, they will be offered the ability to opt-in for
coverage of overdrafts on ATM and debit card transactions, should they choose to do so. These pages can be customized
for the branding of the Financial Institution.
 Elizabeth Wilson, Branch Administrator, COMSTAR Federal Credit
Union said, "The implementation of DeepTarget's Reg E solution was virtually effortless for us with the superb support
that they provided. On day one, soon after our e-blast went out, we had over 300 members opting-in, with a steady stream
since then using the website option. I highly recommend DeepTarget to other financial institutions facing Reg E
compliance challenges".
As customers opt-in, they are automatically sent an email confirmation (written confirmation is required for compliance).
In addition, regular reports will be delivered either daily or weekly to the financial institution about who opted in,
providing updates on new acceptances, as well as an audit trail.
With the Email solution, the financial institution simply provides a contact list to which DeepTarget will send a
customized and personalized email regarding Regulation E, as well as a link that will take them to the information and
opt-in forms described earlier. This new turnkey solution has been designed for
Regulation E compliance, with a view to making it effortless, rapid and cost-effective for any financial institution to
implement. Visit the website here to learn more about it.
About DeepTarget Inc.
DeepTarget Inc. is an insight driven digital marketing company whose software is rapidly redefining
targeted marketing. Through the use of DeepTarget marketing technology for online and other digital
media, DeepTarget is able to provide comprehensive messaging solutions for businesses of varying
sizes and in diverse industries. With anticipated significant growth in the online advertising and
digital media industries, DeepTarget is uniquely positioned for sustained success. For more
information, visit www.DeepTarget.com.
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