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| Make It Personal with DeepTarget’s New Release of Offer Manager
Latest Release Provides Major Benefits to Marketing with Focus on Increased Performance and Ease of Use
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Huntsville, AL, May 17, 2010
- DeepTarget Inc. (www.deeptarget.com)
today announced that it has released DeepTarget Offer Manager 4.0, enhanced so that Financial Institutions and their
marketing departments have more creative control over their marketing messages, 24x7. This is a major new release of the
web application utilized to rapidly and easily create or maintain display banners that are used within the patent pending
targeted banner ad technology DeepTarget OLB and DeepTarget Email.
DeepTarget OLB is a new income source for financial institutions trying to cross sell to their existing account holders in
the online banking environment. DeepTarget’s philosophy has always been to develop technology with easy access to
marketers for optimizing their message without having to involve IT departments. They are able to concentrate on the
marketing messages, with technology in the background which is a design principle followed by Offer Manager. The new
Release 4 is now even better.
Offer Manager 4.0 was completely overhauled to be based on Microsoft® Silverlight™
technology in order to provide significantly higher performance and a very rich user experience. The Silverlight platform
powers rich web applications and user experiences.
Release 4 incorporates all the features of Offer Manager 3.0 as well as these new features:
- New faster access to banner library
- Select banners from a growing library of more than 1200+ banner backgrounds with new banners added regularly
- Personalize the banner with any data field available
- Notification email on banner click feature
- Opt-out individual online banking users, so they will not see banners
- A great deal more user friendly and responsive
- More than one text area can be defined on static GIF and JPEG banners
- Security question based "forgot password" feature
Fueled by the momentum in digital marketing, financial institutions are looking for effective ways to use a channel such as
online banking for reaching out and communicating to individual account holders. DeepTarget OLB’s targeting and
personalization technology combined with its growing gallery of over 1200+ banners offers an optimal solution for financial
institutions of any size. It is particularly well-suited to marketers who are looking for a non-technical user experience
and the ability to rapidly implement new marketing campaigns or modify existing ones.
DeepTarget OLB is universal and agnostic in support of various online banking platforms. Its customers have used a variety
of online banking providers including Symitar, Harland UltraData,
Digital Insight, EPL
and USERS.
Moreover, the solution has a proven track record of delivering exceptionally high software return on investment (ROI) for
clients over the past few years. This can be attributed to the relevance of the marketing messages presented which
increases the likelihood of account holders taking advantage of the offers. In addition, the online setting in general
drives higher response rates, and when combined with DeepTarget’s relevant offers, this helps to further boost the success
of marketing campaigns. The messages displayed on the banners can optionally be personalized with first name or a specific
loan rate, for example. Click here to view the complete list of DeepTarget clients and customer testimonials.
About DeepTarget Inc.
DeepTarget Inc. is an insight driven digital marketing company whose software is rapidly redefining
targeted marketing. Through the use of DeepTarget marketing technology for online and other digital
media, DeepTarget is able to provide comprehensive messaging solutions for businesses of varying
sizes and in diverse industries. With anticipated significant growth in the online advertising and
digital media industries, DeepTarget is uniquely positioned for sustained success. For more
information, visit www.DeepTarget.com.
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The screen image on the left illustrates the rich user interface which a marketer can utilize to search for and select banners
from the rich banner library. Each banner corresponds to a specific offer and a rule.
This screen shot of Offer Manager is displaying all of the currently active offers (and related banners) for a financial
institution client.