|
|
Huntsville, AL, May 12, 2010
- DeepTarget Inc.
today announced that the DeepTarget Reg E Opt-In turnkey solution was selected by Weber Credit Union,
Utah; Christian Community Credit Union, California;
Aventa Credit Union, Colorado; Deer Valley Credit Union,
Arizona and Money One Federal Credit Union, Maryland. They were among other
financial institutions who selected this new hosted and completely turnkey solution that will support financial
institutions in achieving compliance with the new Regulation E overdraft amendment.
DeepTarget Reg E Opt-In is a new turnkey solution that can work with these three
different highly cost-effective electronic channels: 1) Website
2) Email 3) Online Banking
 On the financial institution website
or within online banking, the new DeepTarget turnkey solution works by displaying ready-to-use banners regarding the new
regulation. Initial results from one credit union’s (asset size < $20 million) implementation are shown in the graph here,
demonstrating the effectiveness and success of the solution. These results are based on the first three weeks of opt-ins.
Financial institutions of varying sizes have chosen to implement the solution.
When a person clicks on this banner online or within email, he or she is redirected to a page that contains the complete
overdraft information that is required to be presented. In addition, they will be offered the ability to opt-in for
coverage of overdrafts on ATM and debit card transactions, should they choose to do so. These pages can be customized
for the branding of the Financial Institution.
As customers opt-in, they are automatically sent an email confirmation (written confirmation is required for compliance).
In addition, regular reports will be delivered either daily or weekly to the financial institution about who opted in,
providing updates on new acceptances, as well as an audit trail.
With the Email solution, the financial institution simply provides a contact list to which DeepTarget will send a
customized and personalized email regarding Regulation E, as well as a link that will take them to the information and
opt-in forms described earlier. This new turnkey solution has been designed for
Regulation E compliance, with a view to making it effortless, rapid and cost-effective for any financial institution to
implement. Visit the website here to learn more about it.
About DeepTarget Inc.
DeepTarget Inc. is an insight driven digital marketing company whose software is rapidly redefining
targeted marketing. Through the use of DeepTarget marketing technology for online and other digital
media, DeepTarget is able to provide comprehensive messaging solutions for businesses of varying
sizes and in diverse industries. With anticipated significant growth in the online advertising and
digital media industries, DeepTarget is uniquely positioned for sustained success. For more
information, visit www.DeepTarget.com.
# # #
|