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Huntsville, AL, July 26, 2010
- DeepTarget Inc. (www.deeptarget.com)
today announced that Jack Henry & Associates will market DeepTarget
OLB to the credits unions automated by the Episys® core
processing system and the NetTeller MemberConnect™ online banking solution provided by its Symitar™ division.
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DeepTarget OLB is a secure, hosted, electronic banner messaging solution that presents highly targeted and personalized
offers to individual accountholders through financial institutions’ online banking sites. The highly targeted messages and
accountholder communications are based on intelligent rules and relevant product offers, and can be used to generate targeted
e-mail campaigns. DeepTarget OLB consistently generates an exceptional return on investment (ROI) which is attributed to the
relevance of the marketing messages and the increased likelihood accountholders will respond to promotional campaigns and take
advantage of the offers.
"We believe DeepTarget OLB is a unique and competitive product that will help our clients use online banking as a successful
and cost-effective marketing channel. Considering that DeepTarget OLB is already generating tangible results for a number of
Symitar clients, we expect formalizing this partnership will accelerate the use of this product throughout our client base,
and provide value for more of our clients," said Scott Burwell, solutions manager for Symitar.
Preetha Pulusani, DeepTarget's CEO, said, "Establishing a formal business partnership with Jack Henry & Associates is an
exciting milestone for our company. Jack Henry & Associates performed an extensive evaluation of our technology and company
so we consider this partnership as an important endorsement of our value proposition and our commitment to continue building
on DeepTarget's mission to provide innovative, market-leading digital marketing solutions for the financial services sector."
About Jack Henry & Associates, Inc.
Jack Henry & Associates, Inc. (Nasdaq: JKHY) is a leading provider of computer systems and
ATM/debit card/ACH transaction processing services primarily for financial services organizations. Its technology
solutions serve more than 11,800 customers nationwide, and are marketed and supported through four primary brands. Jack
Henry Banking™ supports banks ranging from de novo to mid-tier institutions with information processing
solutions. Symitar is the leading provider of information processing solutions for credit unions of all sizes.
ProfitStars® provides highly specialized products
and services that enable financial institutions of every asset size and charter, and diverse corporate entities to
mitigate and control risks, optimize revenue and growth opportunities, and contain costs. iPay Technologies
operates as a leading electronic bill pay provider supporting more than 3,600 banks and credit unions with turnkey,
highly configurable retail and small business electronic payment platforms. Additional information is available at
www.jackhenry.com.
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About DeepTarget Inc.
DeepTarget Inc. is an insight driven digital marketing company whose software is rapidly redefining
targeted marketing. Through the use of DeepTarget marketing technology for online and other digital
media, DeepTarget is able to provide comprehensive messaging solutions for businesses of varying
sizes and in diverse industries. With anticipated significant growth in the online advertising and
digital media industries, DeepTarget is uniquely positioned for sustained success. For more
information, visit www.DeepTarget.com.
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