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| DeepTarget Appoints Craig Capp As President
Financial Services Industry Insider Appointed President to Drive Company in Next Phase of Growth
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Huntsville, AL, May 24, 2011
- DeepTarget Inc. (www.deeptarget.com)
today announced that it had appointed Craig Capp as President. In this executive leadership role, Craig will be executing a
strategy that will take the company through its next phase of growth.
Craig brings over twenty years of experience in the
Financial Services industry. He previously worked on establishing the financial sector vertical for IMN where he served as VP
of the Banking Services group. In this role he had full P& L responsibility while building the sales team, establishing sales
and marketing strategies and driving a tenfold increase in banking clients.
"DeepTarget provides seamless integration with online banking applications. But because it was designed from the beginning on a
robust offer engine instead of for a single channel or application, DeepTarget has enormous potential to provide customer centric
offers and messages that are unified across the many channels used by consumers in banking today. I have been following the
Company for a couple of years and am now very excited to join DeepTarget and help take it further forward," he said.
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Prior to IMN, Craig worked for Raddon Financial Group as VP of Strategic Solutions. He led the sales and business development for
software, analytics, research and consulting products. He developed and managed the team of sales executives and was the key force
behind driving the company’s record sales and growth in 2008. As a former banker, Craig has been a frequent speaker at industry
conferences.
"Craig's background and experience will be a key factor in increasing our growth and reach in the Financial Services industry. I
welcome him to DeepTarget and look forward to working closely with him in developing our growth strategies. He comes with intimate
knowledge of financial institutions and the banking market. In addition, his leadership skills in alliance and business
development as well as market strategy will add significantly to our company at this important stage of its growth," said Preetha
Pulusani, CEO of DeepTarget Inc.
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DeepTarget Solutions comprise the following multi-channel targeted marketing technology products:
DeepTarget’s flagship product, DeepTarget OLB takes advantage of precious digital real estate within online banking for
cross-selling and communicating with account holders. It is a secure, hosted, targeted online display ad solution that presents personalized offers to
members within various online banking platforms. It is ideal for marketing professionals who don’t have time to do deal with technology because
DeepTarget completely sets-up, implements, processes and maintains the system on an ongoing basis. An option add-on is to include display banners
within eLerts and eStatements.
Highly measurable, DeepTarget OLB has a proven track record of generating new income, exceptionally
high software return on investment (ROI) and an immediate solution for the need to drive new loans. It has generally been shown to boost the success of
marketing campaigns and influence new account opening activity.
DeepTarget Email takes the focus on targeting and personalization into the realm of email marketing. Unique for
its rich user experience, particularly in using rules to individually target email recipients with applicable images and messages, DeepTarget Email
takes the complexity out of creating personalized, relevant and therefore, highly effective, emails.
About DeepTarget Inc.
DeepTarget Inc. is an insight driven digital marketing company whose software is rapidly redefining
targeted marketing. Through the use of DeepTarget marketing technology for online and other digital
media, DeepTarget is able to provide comprehensive messaging solutions for businesses of varying
sizes and in diverse industries. With anticipated significant growth in the online advertising and
digital media industries, DeepTarget is uniquely positioned for sustained success. For more
information, visit www.DeepTarget.com.
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