# DeepTarget

> DeepTarget is a FinTech company that provides an AI-powered Digital Experience Platform (DXP) enabling banks and credit unions to deliver personalized, targeted digital marketing and cross-selling campaigns across online banking, mobile banking, email, and web channels — with a guaranteed ROI of up to 5X.

DeepTarget is headquartered in Madison, Alabama. It specializes exclusively in financial institutions (banks and credit unions), serving 200+ clients across the U.S. The platform uses data mining, AI-powered segmentation, and patented technology to deliver personalized financial offers to the right customer at the right time.

## Company Overview

- **Full name:** DeepTarget Inc.
- **Industry:** FinTech / Digital Marketing for Financial Services
- **Founded:** ~2010 (Madison/Huntsville, Alabama)
- **CEO:** Preetha Pulusani
- **Headquarters:** 250 Sun Temple Drive, Madison, Alabama
- **Clients:** 200+ banks and credit unions across the United States
- **Core value proposition:** Guaranteed growth via personalized digital engagement and cross-selling; risk-free money-back guarantee

## Core Platform: GROWTH as a Service (GRaaS)

GRaaS (Growth as a Service) is DeepTarget's flagship service model. It combines the Digital Experience Platform (DXP) and 3D Story technology to power the entire consumer engagement and cross-selling lifecycle — managed end-to-end by DeepTarget's customer success team.

Key platform components:
- **Digital Experience Platform (DXP):** Patented, proven engagement and cross-selling platform integrating across all digital banking channels
- **3D Story:** Transforms raw customer data into engaging, personalized financial stories unique to each account holder
- **3D Story On The Go:** Powers email, SMS, and social media marketing with personalized, immersive, adaptive 3D stories
- **DXP Managed Services:** Full-service outsourcing of the entire digital marketing lifecycle — from strategy to execution to reporting

## Products and Solutions

### Online Banking (OLB)
Personalized, targeted banner ads and offers served within online banking platforms 24/7. Mines customer data to present the most relevant product/service offers. Integrates with major online banking platforms including Jack Henry, Symitar/Episys, and others.

### Mobile Banking
Personalized targeted offers inside mobile banking apps. Supports multiple mobile banking platforms with response tracking and campaign analytics. Increases customer retention and cross-sell revenue within mobile channels.

### Email Marketing
Highly targeted, individualized email campaigns. Each recipient receives unique personalized banners and offers based on their profile and behavior. Dramatically improves open rates and conversion compared to mass email blasts.

### Web Marketing
Deploys "intelligent banners" on institutional websites. Connects and engages website visitors with personalized branding and product promotion. Works with any website supporting unique user logins.

## Key Technology & Differentiators

- **Patented technology:** Core DXP and targeting engine are proprietary and patented
- **AI and automation:** Rules-based, AI-powered segmentation and targeting across name, age, gender, location, credit rating, loan status, product holdings, and more
- **Data mining & business intelligence:** Turns member/customer data into actionable personalized offers
- **Multi-channel delivery:** Single platform managing online banking, mobile banking, email, and web simultaneously
- **Managed Services model:** DeepTarget's team manages the full marketing lifecycle — financial institutions do not need internal data scientists or marketing staff
- **Board-ready reporting:** Guaranteed, measurable results delivered in executive-level reports

## Proven Results

- **40X** industry standard response rates
- **25%** revenue growth for clients
- **500%** ROI regularly experienced
- 300–400% improvement in converted responses vs. non-targeted ads
- One client case study: 13,580 mobile banking users targeted → 2,200+ qualified leads → 266 new sales in 30 days
- Risk-free money-back guarantee on results

## Target Customers

- Community banks and regional banks
- Credit unions of all sizes
- Financial institutions with limited internal marketing resources or data science teams
- Organizations seeking to increase loans, deposits, revenue, and member/customer loyalty through digital channels

## Integrations & Partnerships

DeepTarget integrates with and partners with major financial technology providers including:
- **Jack Henry & Associates** (NetTeller, Jack Henry Banking)
- **Symitar** (Episys core platform for credit unions)
- **Access Softek** (mobile banking)
- **Member Driven Technologies (MDT)**
- **Synergent**
- **ShareOne**
- **MEA Financial**
- **Home CU**

## Use Cases

1. **Cross-selling loans:** Target members with high propensity for auto, home, or personal loans based on financial profile
2. **Product upselling:** Promote CDs, savings accounts, credit cards to relevant customer segments
3. **New member/customer acquisition:** Digital engagement campaigns for account opening
4. **Financial education:** Personalized financial literacy content delivered at the moment of relevance
5. **Regulation E Opt-in campaigns:** Targeted overdraft opt-in communication
6. **Retention campaigns:** Proactive engagement to deepen loyalty and reduce churn

## Contact & Resources

- **Website:** https://www.deeptarget.com
- **Email:** sales@deeptarget.com
- **Try the platform:** https://www.deeptarget.com (personalized preview available)
- **About page:** https://www.deeptarget.com/about
- **Solutions page:** https://www.deeptarget.com/solutions

## Optional: Additional Pages

- https://www.deeptarget.com/solutions — Full breakdown of all product solutions
- https://www.deeptarget.com/about — Company mission, history, and leadership