InSight Blog

October 27, 2015

I recently heard the term “frictionless” used to describe an experience that is simply integrated into a person’s daily life, one that we don’t have to plan for, train for, or go too far out of our way to use.

October 26, 2015

I remember quite clearly the highly strategic and separate “computer room” from my first job as a software programmer.

September 24, 2015

Most small Businesses struggle with marketing and NO budget. Here are a few ideas for making the most of your marketing dollars. First publish GREAT Content.

September 24, 2015

In a little over a month I’m going to try something that scares me just a little. I’ve signed up for a Spartan Race (www.spartan.com). A lot of groups have sprung up putting on races of this type.

September 1, 2015

DeepTarget Mobile Drives Targeted Marketing Campaigns to Mobile Devices for Banks and Credit Unions

August 31, 2015

Have you heard of Gartner’s hype cycle? The leading global IT research and advisory company creates hype cycles (shown below) for various technology segments to help clients discern what emerging technologies show promise at a particular point of time, and the opportunities and risks they present.

August 18, 2015

Experience is a wonderful thing, isn’t it? Like right now, I’m experienced enough to know that in a week or so, I will be feeling a swirl of emotions; everything from extremely proud to downright sorrowful as I drop my second child off at college.

July 29, 2015

Traveling with my eighteen-year-old daughter is a rejuvenating experience. I always end up feeling like I am surrounded by her personal team of trusted advisors.

July 20, 2015

If you can learn how to make an experience comfortable between you and someone else and add something to their world, you will have positive influence. That experience will also keep the door open for future exchanges.