The review meetings we have had with our DeepTarget rep have been very helpful! With limited time as a Marketing Specialist that uses many different programs, it’s great to have someone go over the analytics and point out new tips and tricks to make things easier and more effective.
Melissa Weisser, Marketing Specialist
At Ohio Valley Bank, we learned early on that Deep Target targeted campaigns automatically increased traffic to our online Auto Loan Center by 200% when used, but imagine our surprise when we implemented our first Deep Target 3D StoryTeller campaign using Predictive Model and saw a 1289% lift in traffic the first month! And the best part is that those clicks aren’t just faceless numbers. They are actionable warm leads funneled directly into our Auto Loan Center and online loan application.
Bryna Butler, Vice President, Corporate Communications
I thoroughly enjoyed our meeting and found the insights were terrific. The meeting provided much improved clarity to metrics.
Rob Picard, President and CEO
The Customer Success Calls are helpful ways to reconnect with DeepTarget, check-in on our campaign success, and readjust (if necessary). The recap document makes it all worthwhile! It’s great to see how we’re performing compared to other financial institutions in our industry. I also appreciate the recommendations and next steps, which help focus our future marketing strategies.
Lynelle Haugabrook, Marketing & Indirect Lending Manager
Going through our review is an invaluable part of formulating our strategy for the year. It allows us to re-center, evaluate where we are performing well, and what we could improve. Periodic reviews have allowed us to perform well on a consistent basis, and over time have helped us drive excellent engagement from our membership through our DeepTarget messaging. With DeepTarget’s support our targeted strategy has driven an increase of products per member year over year.
Shelby Beattie, Marketing Coordinator
"With every customer success call I’ve participated in with Deep Target, I learn something new. I really appreciate the in-depth review of our account and tips to help us optimize our advertising for better results."
Heather Summers, Senior Vice President of Marketing
“Our external marketing agency commented on how one of our blogs was performing second best on our attribution report and they couldn’t really pin point the “why” since they weren’t aware of any promotion of it elsewhere. I was able to say that I was running that specific financial literacy piece on our Deep Target platform. That was the confirmation that I needed that what I was doing was truly working!”
Allison McAtee, Marketing Specialist
“When Crane CU first started with DeepTarget, we were putting banners out there but we didn’t know if it would work or not. We just launched it and waited to see what happened. It led to clicks, it led to engagement, it led to sales... instantly. It’s drastically improved our performance in the past two years for both Online and Mobile engagement and we expect the same thing in 3D StoryTeller. So for anyone who is on the fence, I can’t see how 3D StoryTeller won’t increase the amount of participation that you have and conversations that you have with your users because again it’s a very captive audience. They’re in the app or on online banking, they want to be there and they really do want to hear from you. That’s our biggest takeaway from using DeepTarget is that our members want to talk to us and we need to be sure we’re ready to talk to them, too.”
Mike Hostetler, AVP of Marketing
"We know our members trust us to deliver timely and accurate information. DeepTarget allow us to reach a large segment of our membership during an unprecedented time."
Melissa Judy, Marketing Manager
"Having the capability to connect with our members using DeepTarget during the beginning of the pandemic was one of the most useful and successful communication strategies. Our member engagement through Mobile and Online Banking was the highest we have seen and DeepTarget was an incredible partner, helping us reach our members to let them know about resources that were available."
Bethany Dutcher, VP of Marketing
It was great to get on a call. I think those calls are beneficial because it reminds me to ‘do something’ with our Deep Target account. We tend to only change things quarterly, so it is a set it and forget it type program for us. Having calls a couple of times a year keeps it top of mind in a sense and allows me a chance to learn what is new. I LOVE the new option to be able to automate sending myself reports so I don’t have to remember to go out and pull the leads – I think this will be a game changer for us!
Emily Dykstra, Marketing Coordinator
“The usefulness of the review meeting enlightened us to a few easy steps that we were not considering when pushing out our promotional campaigns, such as prioritization feature. I found it to be a must on our ‘to do’’ list moving forward. We are grateful for Akash’s help in the questions we had for him and look forward to making those added features to our use of our DeepTarget services.”
Denise Duperre, Executive Marketing Director
“Deep Target’s review calls are very helpful in evaluating successful campaigns and also generating ideas to improve our marketing. I highly recommend taking advantage of these calls.”
Heather Summers, Senior Vice President of Marketing
“DeepTarget has immediately proven to be extremely valuable to us! In our first 30 days using DeepTarget, we received over 275 new, high quality leads from our new DeepTarget digital marketing campaigns. As a CEO responsible for the growth of our business, that’s outstanding! As a new customer, we have been very impressed with the responsiveness from the DeepTarget team and the ease of use of DeepTarget. We are excited about having DeepTarget as a strategic marketing partner on our team and we look forward to our continued success!”
Joann Bisson, CEO
“We are pleased with the leads that DeepTarget is producing in both mobile and online banking. DeepTarget’s support has been great with setting up campaigns. I highly recommend the Success Reviews. They are free of charge and very beneficial. A client support rep will go over what best practices you are currently doing and what could be done better. It’s a great resource!”
Christine Sparks, Marketing Manager
"We really like the ability to target specific members with an ad; based on their age, relationship with the credit union or current products they do or do not have with us. This lets us get that targeted message to the right person, extremely easily!"
Jessica Gwizdala, Director of Marketing and Training
“DeepTarget has helped us continuously achieve an outstanding level of engagement with our members through our digital marketing promotions for both our online banking and mobile banking channels. Our performance numbers prove this by reaching over 6,000 members and receiving 229 responses representing a Key Engagement Indicator (KEI)of 25– which is rated Outstanding! Our final result of 63 influenced sales transactions further proves a great ROI as well! We are very happy to be partners with DeepTarget!”
Jessica Gwizdala, Director of Marketing & Training
We’re really excited about DeepTarget! It’s one of the products I can make quick decisions about and see the results. It’s really exciting!
Debra Chaffins, Virtual Services Manager
“DeepTarget has helped us be very successful with our digital marketing efforts – from the ease of maintaining and deploying our digital ads to the high level of engagement we’ve received. In December 2017, we received 1084 Clicks and 314 related sales transactions! These numbers prove an excellent return on our investment with DeepTarget!”
Amber Price, VP of Marketing
“… In January we received over 500,000 views and 850 unique Clicks proving that our marketing and sales strategy for our Mobile channel member engagement is a huge success! … as a result of our mobile engagement with our members, especially Millennials, we’ve found that DeepTarget has accelerated our ability to engage our members faster!”
Delynn Byars Senior, VP of Marketing
“Since investing in DeepTarget for both Online Banking and Mobile Banking earlier this year, we have had outstanding results! We are witnessing over 250 clicks per week and our related sales transaction have increased significantly too! These results show the value of intelligent digital marketing and DeepTarget has enabled us to achieve these results very quickly!”
Mike Bridges, VP of Marketing and Communications
“We are very excited with the strong marketing results we’ve received with our recent launch of DeepTarget’s Intelligent Digital Marketing in our Access Softek Mobile Banking app! In just the first week we received over 250K impressions/views of our ads resulting in over 850 unique clicks! Based on the results thus far, our members have found this to be a great interactive way to receive the right offer, at the right time, the way they want it. This further proves our decision to invest in intelligent digital marketing for our mobile channel is great way to provide a service to our mobile members and grow our sales!”
Thorpe Miller, AVP Sales & Marketing
“We have really been impressed with the DeepTarget staff. I’ve been in marketing for a long time and the results we are getting with our campaigns are phenomenal. I’ve just been blown away. Our sister FCUs are so jealous of the results we’ve been seeing that it has enticed them to start using DeepTarget too.”
Gregory Mosby, Marketing Manager
“I really like the New DeepTarget Dashboard with the performance and digital campaign analytics and suggestions all in one view! The DeepTarget solution is helping us engage with our Online Banking members while generating an outstanding number of clicks/leads!”
Sherry Sawicki, Marketing Coordinator
“We are extremely happy with the way DeepTarget supports our digital marketing strategy! DeepTarget allows us to engage our members in our online and mobile channels, targeting each generation with relevant products at their best financial time. We have been able to easily implement our own creative graphics and messaging into DeepTarget’s campaign engine and the analytics show our results have been outstanding!”
Ashley Baldeon, Marketing Creative Manager
“DeepTarget is a really great digital marketing solution for us and we are definitely getting a great ROI!”
Jennifer Borowy CEO
“We are excited with the results DeepTarget is providing us! The ease of deploying our creative ads and to make only minor tweaks monthly to engage our members and provide us with great results is so easy! Our partnership with DeepTarget has been excellent and we look forward to continued success!”
Bethany Dutcher, VP Marketing
“DeepTarget has helped us engage our online members with many of our great offers like our Summer Vehicle Promotion! The results speak for themselves with over 285 new vehicle loans related to this campaign alone. We are very happy with DeepTarget’s Digital Marketing solution, it’s very easy to use and allows us to use our own digital content for a great member experience across all channels!”
Becky Timmons VP of Marketing
“We are having great success using DeepTarget’s intelligent targeting capabilities to engage our members! In several recent promotions we have utilized generational based campaigns including generation related images and messaging, and the results have been excellent! The personalization of the banner messages to include our members names has increased our KEI/click through as well. We have since incorporated this approach across several additional product groups – and already the results have been outstanding!”
Greg Holt, Marketing Manager
“We were of the mindset that the mobile app wasn’t a good way of advertising, but now we see it’s very effective. The management reports helped us see just how many of our loans originated through banner ads we placed using the DeepTarget mobile banking channel. We had 45 auto loans come through during the month of August and 34 of those loans were influenced by DeepTarget’s Mobile and OLB platforms.”
Krista Armstrong, Assistant Vice President of Information Technology
“We’re having outstanding results engaging our online members using DeepTarget! We are very happy we can share our promotions with our members where they are reaching out to us online. DeepTarget allows us to share our promotions and help them achieve their financial goals! Thank you DeepTarget, you make my digital marketing job easy!”
Tiphaney Grossestreuer, Marketing Manager
“We now actively use online and mobile banking to share our product and service offers. With DeepTarget, it’s so easy to measure and prove our member reach and engagement on the digital channels where our members, especially Millennials, bank. We can now promote meaningful offers to our online members like never before!”
Lynette McClusky, Director of Marketing
“We have been using DeepTarget for almost a year now in both our Online Banking and Mobile Banking channels and the results have been outstanding! Our ability to present our promotions within these two channels with specific member targets and personalizing each ad has resulted in strong responsiveness and directly related sales. This proves our members are engaging with us more than ever in our online channels and we need to be present there with our offers to best serve their financial needs. DeepTarget has been a key partner in our success!”
Teresa Santana, Director of Marketing
“DeepTarget has been extremely successful for us since implementing the system earlier this year! Our member engagement has been outstanding and we’ve witnessed over 600% Return on Investment (ROI) in just the first 3 months! We’ve also engaged DeepTarget’s Digital Marketing Services to assist us in our strategy and campaign development and their expert services have been excellent too!
Amanda Middleton, Asst. Vice President- Operations
Over the years, DeepTarget has helped us communicate the right message to the right members numerous times. In addition to marketing promotions, the DeepTarget platform has been a valuable tool for notifying our members of various new and existing products and services as well as other important information. The DeepTarget staff is always friendly and quick to provide assistance whenever we need it.
Adam Stevens, Senior Information Systems & Digital Media Specialist