Shonari Hale, Vice President of Member Experience at Healthcare Systems Federal Credit Union, crafted a campaign to promote a financial wellness webinar which deployed targeting to reach members with a credit score of 629 or less to help those most in need of this service.
This campaign was powered by industry-leading DeepTarget OLB, which delivers personalized, targeted offers through online banking platforms, and DeepTarget Mobile, which offers targeted banner ad messaging and personalized offers to smartphone users.
"This campaign utilized targeting to put this education webinar in front of those who would benefit most from it. And, with registration at a click, it received a click-through rate of 2.82% in the first month." -Brenda Thompson Pearce, DeepTarget Director of Marketing