Avg. # of Users Per Response
32 (Outstanding KEI or Key Engagement Indicator)
Director of Marketing Lynette McCluskey and Data Specialist Michael Dickerson at Heritage Federal Credit Union in Newburgh, Indiana wanted a targeted campaign to spread the word about their Spare Change Rolling Savings Program. Those members responding have saved a total of $32,360 so far.
These campaigns were powered by DeepTarget OLB and Mobile. Industry-leading DeepTarget OLB delivers personalized, targeted offers through online banking platforms. DeepTarget Mobile offers targeted banner ad messaging and personalized offers to smartphone users.