Avg. # of Users Per Response
32 (Outstanding KEI or Key Engagement Indicator)
Heritage Federal Credit Union
The Results
Total Impressions
686,025
Unique Clicks
957
Unique Users
Influenced Sales
814
The Target
Director of Marketing Lynette McCluskey and Data Specialist Michael Dickerson at Heritage Federal Credit Union in Newburgh, Indiana wanted a targeted campaign to spread the word about their Spare Change Rolling Savings Program. Those members responding have saved a total of $32,360 so far.
The Delivery
These campaigns were powered by DeepTarget OLB and Mobile. Industry-leading DeepTarget OLB delivers personalized, targeted offers through online banking platforms. DeepTarget Mobile offers targeted banner ad messaging and personalized offers to smartphone users.
