New features such as HTML5 banners, enhanced analytics, ADA compliance and more in latest product release
Madison, AL – April 5, 2018 ─ Today, FinTech company DeepTarget Inc. announced their Q1 customer acquisition outcomes and the availability of a major product release which contains significant new features to aid in driving customer engagement and cross-selling results for their financial institution clients.
During the first quarter of 2018, DeepTarget’s sales momentum and growth continued with twenty new contracts and seventeen new financial institution customers purchasing DeepTarget OLB and/or DeepTarget Mobile. In addition, DeepTarget reported that Y-o-Y billings for Q1 increased by 41% and Q-o-Q billings increased by 35%. Serving as a representative sample of DeepTarget’s performance, in February alone, over 41 million relevant impressions were delivered to banking consumers resulting in 5,501 new loans and product acquisitions for credit union and bank clients who have deployed DeepTarget. These ads were delivered primarily through online banking and mobile banking apps.
A major product release of DeepTarget in the cloud was made available to our customers this week as part of our ongoing investment in technology and innovation. Significant new capabilities were added to further enhance the ability of credit unions and banks to engage their customers using various digital channels. Game changers included HTLM5 banner support, ADA compliance and interstitial banner support. HTML5 and interstitial banners provide dynamic and compelling new resources that significantly enhance marketing content and empower one-to-one engagement. For example, by pairing relevant messaging with user friendly, interactive and animated HTML5 banners or video and other rich-media enabled interstitial ads, financial institutions are delivering high impact customer experiences. More information and samples of HTML5 banners can be found at this webpage.
Other expanded capabilities in the product fall into two major categories –
- Campaign and Content Management and
- Reporting and Analytics.
DeepTarget provides integrated engagement performance analytics tools including real-time engagement channel comparison reports, numerous campaign effectiveness graphs, and an enhanced ROI Management Report detailing campaign impressions, leads, transactions, and other key performance indicators.
“We continue to build on the momentum from last year and are pleased to see our customer base growing at a healthy pace,” said Jill Homan, President – DeepTarget. “Investment in our technology platform and innovation continues, with a focus on accelerating customer/member engagement for our financial institution clients. In addition we have also invested in our clients’ success in the form of technology and resources. In addition to having cutting-edge product features that showcase performance analytics with dashboards and reports, we actively work to provide internal visibility to banks and credit unions who utilize our enabling technology to meet their specific performance results, offering education and advice on how they can optimize their digital marketing to continually improve returns. Ultimately, our goal is to deliver an unprecedented increase in leads and resulting revenue to our clients.”
Demonstrations, Pricing, & Availability
DeepTarget’s Customer Engagement Platform/ROI Analytics, including Mobile, Online Banking, Email Targeting, and Web channels are available for demonstration and purchase by contacting DeepTarget or your Client Relationship Manager at MDT. To learn more about our DeepTarget Partner program, you can email us firstname.lastname@example.org.
About DeepTarget Inc.
Today, hundreds of credit unions and banks across the country are using DeepTarget solutions. By automating the use of
customer information, these intelligent cross-selling and customer engagement solutions deliver targeted product offers and
pinpointed one-to-one messaging to millions of their banking customers. Digital channels such as mobile banking, online
banking, web and email engage banking customers in a seamless communications experience, wherever, whenever and
however they bank. Actionable analytics enable financial institutions to make informed decisions and drive measurable, positive result that drive success – in accelerating cross-selling, promoting product adoption, increasing loan demand and income. To see more proven successes, please visit the DeepTarget website.
DeepTarget, the DeepTarget logo, OmniEngagement Cloud, Offer Manager, DeepTarget Mobile, DeepTarget Web, DeepTarget Email, DeepTarget Social, DeepTarget ATM, and DeepTarget Insight are trademarks of DeepTarget. Other company and product names may be trademarks of their respective owner.