DeepTarget and Access Softek Extend Relationship and Double Down On Customer Success

September 17, 2019

Today, FinTech company, DeepTarget Inc., announced their participation as a Platinum sponsor at the Access Softek Client Conference 2019 in Emeryville, California from September 29 to October 3, 2019 as the two companies continue to invest in their partnership and strengthen their business relationship. They have been working together since 2017 to deploy DeepTarget across the Access Softek customer base. During this time, the two FinTech companies have implemented over seventy-five joint clients using DeepTarget’s intelligent marketing and sales automation integrated within Access Softek’s innovative, omnichannel MFM mobile and Orpheus online banking solutions. These intelligent engagements may now be further extended into Access Softek’s Lending and Account Opening applications using DeepTarget’s open gateway API, allowing financial institutions to seamlessly extend their reach for personalized customer engagements.


“DeepTarget has helped us engage our online members with many of our great offers like our Summer Vehicle Promotion. The results speak for themselves with over 285 new vehicle loans related to this campaign alone”, said Becky Timmons, VP of Marketing from Montana Federal Credit Union, a mutual client. “We are very happy with DeepTarget’s Digital Marketing solution; it’s very easy to use and allows us to use our own digital content for a great member experience across all channels!”


Over 95% automated, DeepTarget enables a financial institution to do one-time planning and design of data-powered campaigns, such as the aforementioned targeted and personalized summer auto loan offer, or a best-rate CD promotion, and use it to engage their consumers across all available digital channels. As their banking customers navigate through various digital banking apps, specific offers, onboarding activities, and other relevant news are communicated - leading to delighted customers, increased sales, and heightened loyalty.


“Year after year, our customers tell us how DeepTarget has turned the Access Softek mobile and online banking applications into profit centers. Our clients have had resounding success with their targeted ad campaigns. With increased competition, financial institutions have realized the importance of DeepTarget to drive customer engagement and ROI,” said Chris Doner, CEO of Access Softek. “We are excited to double down on our customer success by more seamlessly integrating this capability, investing in marketing services and effective data use, and expanding the reach of DeepTarget’s data-powered engagements within our base.”


DeepTarget’s built-in performance analytics provide growth metrics regarding the new deposits generated, including behavior data specific to the various channels. While existing online banking or mobile banking providers do have some campaign capabilities, they do not have the ability to integrate into multiple digital apps typically found at most financial institutions. Combined with the data-driven customer intelligence used for targeted and personalized communications and virtually 95% automation, DeepTarget provides clear differentiation and successful results.


“Our partnership with Access Softek is continuing to strengthen as we build a sizable joint customer base,” said Jill Homan, President of DeepTarget Inc. “Significant investment in the technology platform and open API design is resulting in dividends for our clients to “Design Once, Engage Everywhere” as members bank using multiple digital channels. We are working together to ensure a seamless environment that leverages all the digital channels that Access Softek offers - Online Banking, Mobile Banking, Omnichannel Account Opening and Omnichannel Lending. Considering the built-in automation, the lift of customer engagement and cross-selling across channels with different technology stacks cannot be underestimated.”

DeepTarget’s intelligent marketing and sales automation solution routinely delivers more than 123 million impressions monthly, driving results like 11,400 new deposit products for its partner community banks and credit unions - a response rate 40X the industry standard.

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