Central Coast Federal Credit Union and ELGA Credit Union Are Award Recipients
Madison, AL – June 29, 2018 ─ Today, FinTech company DeepTarget Inc. announced that two of their clients were recognized and honored with awards in the electronic marketing category at the recent MAC (Marketing Association for Credit Unions) conference. Central Coast Federal Credit Union was awarded the Silver award in electronic marketing in the category of credit unions with an asset size of $500 million or less while ELGA Credit Union was awarded the Bronze award in the $501-999 million asset size category. Both award winners utilize the DeepTarget solution within Access Softek’s highly rated MFM mobile banking platform in order to engage their members with relevant messaging and offers. The MAC Awards have been recognizing the best of the best in marketing achievements since 1986.
“We are obviously thrilled with this industry recognition and award,” said Debra Chaffins, Data Strategy Director for ELGA Credit Union. “We have been seeing fabulous results from utilizing DeepTarget and I wholeheartedly endorse its use by my colleagues at other credit unions. Data-driven marketing is at the core of DeepTarget. Plus with its automation and analytics we are ensured that we can derive positive results that are cost-effective. It simply works.” ELGA Credit Union was nominated for its “Save to Win CD” campaign which targeted those members who did not have a CD from their credit union resulting in over 200 new CDs being generated during a relatively short period.
Entries from credit unions of the same asset categories were scored and judged together to evaluate each entry’s objectives, target audience, overall strategy, competitive factors and return on investment. The entrants were then awarded points based on results, creativity and planning of their marketing campaigns. Central Coast FCU won their award for their campaign “Wash Away Your Concerns Auto Loan” which generated a very high level of close rates during the last quarter of 2017. Accepting the award for the credit union, Bruce Adams, Vice President said, “We are honored to receive this prestigious award from MAC. I expect that this is just the beginning of our reliance on digital marketing to yield excellent, measurable results. Even at our modest size, we recognize how important it is in this day and age to harness technology to automate and increase the relevance of our member communication. Our members appreciate it and DeepTarget helps us deliver this service.”
The electronic marketing category is defined as: “Any eChannel marketing including mobile applications, email, text or e-process. Results are required”. MAC celebrated Credit Union marketers for accomplishments in various categories during the 2018 MAC Conference, May 29 – June 1, 2018 in San Diego.
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Today, hundreds of credit unions and banks across the country are using DeepTarget solutions. By automating the use of customer information, these intelligent cross-selling and customer engagement solutions deliver targeted product offers and pinpointed one-to-one messaging to millions of their banking customers. Digital channels such as mobile banking, online banking, web and email engage banking customers in a seamless communications experience, wherever, whenever and however they bank. Actionable analytics enable financial institutions to make informed decisions and drive measurable, positive result that drive success – in accelerating cross-selling, promoting product adoption, increasing loan demand and income. To see more proven successes, please visit the DeepTarget website.
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