DeepTarget Recognizes NorState Credit Union and Northern Star Credit Union

November 23, 2020

Fintech company, DeepTarget Inc., honored two of their clients, NorStateCredit Union and Northern Star Credit Union, with awards for their DeepTarget performance and results in October 2020. The awards, announced during DeepTarget’s monthly Customer Success Webinar, recognized the DeepTarget Campaign of the Month and SuperSTAR of the Month.

Lynelle Haugabrook, Marketing Manager, at NorthernStar Credit Union is the recipient of the Campaign of the Month for their holiday personal loan campaign that resulted in a 4.16% clickthrough rate in September.

DeepTarget also awarded a SuperSTAR winner based on their utilization of engagement Best Practices, in addition to employing a variety of different campaigns resulting in exceptional KMI™ and KEI™ scores. Denise Duperre, Executive Marketing Director at NorState Federal Credit Union, received this award for their campaigns that resulted in remarkable improvements in their KMI™ and KEI™ that increased 40% from the prior month. They also achieved an increase of 21% on their influenced conversions from the previous month. DeepTarget’s Key Engagement Indicator or KEI™  is a performance rating which also doubles as a peer ranking number enabling a financial institution a to see how well they are engaging their account holders.

Both award winners utilized DeepTarget’s Digital Experience Platform (DXP) to connect with and engage their banking consumers with relevant messaging and offers. True to its motto Design Once, Engage Everywhere™, DeepTarget enables financial institutions to plan and design data and AI-powered campaigns one time and use them to engage their account holders in unique digital experiences across all digital app spaces. Monthly, the DeepTarget DXP serves up more than 250 million engagements to ~2 million digital banking customers resulting in over 75,000 leads and over 10,000 new deposits, loans, and card acquisitions for its 225 financial institution customers. DeepTarget has seen these statistics steadily increase month-over-month, an indicator of industry attentiveness to digital transformation while increasing customer engagement, loyalty and revenue.

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