DeepTarget Showcases How Credit Unions Can Accelerate Cross Selling at MDT Connect 2017

May 22, 2017

DeepTarget to present their digital marketing solutions for Online and Mobile banking at partner conference

Madison, AL – May 22, 2017 ─ Credit Union marketing teams face three major challenges: capturing audience attention, inspiring customer loyalty, and dealing with extensive regulation compliance. During a presentation by DeepTarget’s Robert Stanfield at MDT Connect 2017, attendees will gain insight into proven strategies to address these issues and get positive results.

“That last challenge puts a burden on the first two,” Stanfield explained. “Complying with extensive regulation too often consumes a credit union’s efforts with mounds of documentation, leaving few resources for marketing. Highly successful marketing campaigns must be targeted, personalized, and automated. DeepTarget has proven to be able to provide a powerful platform that eases the way for marketing professionals to conceive and execute digital marketing campaigns to get great results.”

During his presentation at MDT Connect 2017 that will occur on Tuesday, May 23 at 3 p.m., Stanfield will review the many changes that marketing for credit unions has undergone in recent years. In addition, there are several transformative changes that still need to be undertaken in order to deliver outcomes that can be measured and marketing programs that do, in fact, generate significant bottom-line results. At the heart of this, is the growing influence of millennials and how they approach banking.

“Millennials out spend all other generations, and they’re not visiting branches,” Stanfield said. “Today, they are driving allgenerations to a new ‘expected’ way of engagement.”

JD Power reports that:

  • 30% of millennials have at least one financial product outside their home financial institution
  • 68% use mobile services to manage their financial life, and
  • 92% choose their financial institution for the digital services they provideDeepTarget utilizes an intelligent, rules-based generation of unique offers to members based on their characteristics and needs. Utilizing targeted offers has proven to dramatically increase the relevance of each offer. DeepTarget selects and serves offers that range across a credit union’s entire spectrum of products and services, thereby accelerating opportunities to cross sell, up sell, educate and engage with all generations of members.
  • DeepTarget provides the digital platform to support accelerated cross-selling, increased revenue, and stronger customer loyalty for financial institutions. This builds on a keen understanding that today’s banking customers view digital services as a key driver when deciding where to bank, and that members expect their credit union to build a relationship with them through relevant and targeted online communications.

About Member Driven Technologies (MDT)
MDT is a Credit Union Service Organization (CUSO) with a unique, hybrid business model that gives credit unions the ability to create the best experience possible for their members.  MDT hosts and deploys the industry-leading Symitar Episys core processing platform, as well as offering dozens of other best-of-breed products and services that allow credit unions to round out their service offerings and compete with other financial institutions, no matter their size.  We focus on the technology so credit unions can focus on serving their members.  MDT currently serves clients in 28 states, performing the processing for over 1.8 Million members with combined assets of $19.6 Billion.  Larry Nichols serves as President/CEO. Visit the MDT website here.

About DeepTarget Inc.
DeepTarget helps more than 225 financial institutions accelerate cross-selling – increasing loan demand, promoting product adoption and supporting informed decisions by marketers through better analytics and metrics. Our goal is to help banks and credit unions engage the banking customer in a seamless communications experience by providing focused advice and targeted product and service offers through channels such as online banking, mobile banking, web, and email; future channels for these innovations include social media, ATMs and tellers. Ultimately, DeepTarget’s goal is to help our financial institution clients boost their customer engagement and income. You can visit the DeepTarget website here.

DeepTarget, the DeepTarget logo, OmniEngagement Cloud, Offer Manager, DeepTarget Mobile, DeepTarget Web, DeepTarget Email, DeepTarget Social, DeepTarget ATM, and DeepTarget Insight are trademarks of DeepTarget. Other company and product names may be trademarks of their respective owner.

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