MEA Financial Strengthens DeepTarget Partnership with Integration in their New Internet Banking Solution

October 17, 2017

DeepTarget’s targeted cross-selling solution available for both mobile and internet banking from MEA

Madison, AL – October 16, 2017 ─ DeepTarget Inc. today announced that DeepTarget OLB would be integrated and resold by MEA Financial for their new Internet Banking solution. This builds on the success of their mobile platform integration and initial partner relationship that began last year. Since then, DeepTarget has been implemented with MEA mobile banking customers such as Think Mutual Bank, Citizens Bank of Mukwonago, and Belgrade State Bank.

MEA Financial’s new Internet Banking solution offers a dynamic digital solution with a fresh look and next generation banking. Their unified digital banking channel offers leading-edge Internet Banking, Cash Management, Mobile Banking and SMS Banking/Alerts all delivered as a single source solution.  This dynamic offering is designed with the end user in mind and specifically intended to allow end users to utilize any combination of these four services offered by MEA’s Dynamic Digital Solution while being able to implement the products and services of their choice.

“Our partnership with DeepTarget is highly strategic and has shown early successes with our mobile banking customers. We are excited to expand this to our new internet banking platform. Our customers can now easily leverage DeepTarget’s enabling solution for increasing revenue and customer engagement,” said Ed Rhea, CEO of MEA Financial. “MEA Financial is proud to be a provider of innovative solutions in Financial Services, and our partnership with DeepTarget is a great match for us as has already been proven with some of our mobile banking customers.”

Based in the Midwest, MEA Financial is a national leader in the provision of innovative software solutions to the financial services marketpace with over 350 community financial institutions using their mobile banking solutions.

“We offer a highly effective yet economical option to provide relevant, personalized and targeted content to banking customers delivered seamlessly through multiple digital channels. We are thrilled with the positive results that MEA’s mobile banking customers are seeing with DeepTarget’s enabling customer engagement platform and it is indeed exciting to expand our partnership with MEA Financial,” said Jill Homan, President, DeepTarget, “We designed our software for easy integration and rapid implementation and today, I am very pleased to expand this capability to MEA’s new internet banking solution, thereby expanding the potential for successful results for our shared clients in the form of increased leads, revenue and customer engagement”.

With more than 280 DeepTarget digital marketing solutions in use by U.S. credit unions and banks, DeepTarget works with industry leading technology and service providers to enable targeted, personalized marketing within digital banking solutions. This now expands to include MEA Financial’s internet banking clients.

The DeepTarget-MEA Financial mobile and internet banking solutions will be offered to all existing and new customers of MEA Financial across the nation.


Demonstrations, Pricing, & Availability

DeepTarget’s OmniEngagement Cloud, DeepTarget Mobile and DeepTarget OLB are available for demonstration and purchase by customers of MEA by contacting MEA at To learn more about our DeepTarget Partner program, you can email us

About MEA Financial

MEA provides complete software solutions, including mobile banking, to small and medium sized community financial institutions. We leverage their expert knowledge in the industry’s software needs to provide market leading solutions. MEA Financial’s solutions are not only technically advanced, but provide superior functionality, are easy to integrate, and offer enhanced levels of cost efficiency. With these solutions, we work towards the goal of helping our clients grow revenue and gain a competitive edge by enhancing their customers’ satisfaction. More information about MEA Financial can be found at

About DeepTarget Inc.

Today, more than 280 DeepTarget digital marketing solutions are in use by credit unions and banks across the country. By automating the use of customer information, these solutions deliver targeted product offers and pinpointed one-to-one messaging to their banking customers through mobile banking, online banking, web and email all the while engaging them in a seamless communications experience, wherever, whenever and however they bank. Expertise and technology from DeepTarget with actionable analytics and metrics enables marketing professionals to make informed decisions and drive measurable, positive results. The adoption of these solutions continues its rapid growth by driving success for financial institutions – in accelerating cross-selling, promoting product adoption increasing loan demand and income. To see more proven digital marketing successes, please visit the DeepTarget website.

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