DeepTarget Announces Major Product Updates

Engaging financial institution customers in a seamless experience wherever and whenever they choose to bank

Madison, AL, March 30, 2016 – DeepTarget Inc. (www.deeptarget.com) today announced its major March 2016 product update release of OmniEngagement Cloud™ 1, a comprehensive digital marketing communications platform based on DeepTarget’s innovative digital marketing technology foundation. This platform which features the new DeepTarget Mobile, further advances DeepTarget to its goal of engaging the banking customer in a seamless experience by providing focused communications, products, and service offers through all banking channels.

The March 2016 product release features multiple enhancements in the following major areas:

• Reporting and Insights
• Mobile Banner Library
• Enhanced Banner Editing
• Enhanced User Messaging and Alerts

The product updates comply with our mission to provide valuable and innovative marketing software solutions to help our financial institution customers intelligently target, engage and market to their consumers. This release continues in its focus for providing a 360 degree view of banking customers, engaging them wherever they choose to bank.

The DeepTarget OmniEngagement Cloud 1 includes powerful but easy-to-use marketing tools for marketing professionals to create rich, dynamic digital marketing campaigns, track performance, generate leads, and automatically follow up with leads. With a complete multi-channel graphical interface design, it is now easier than ever to create targeted digital marketing communications in online banking, mobile, and web environments with fully integrated email marketing capabilities.

“With this major product update release of our OmniEngagement Cloud, I am pleased that DeepTarget continues to lead in performance, value and innovation,” said Ignacio Guerrero, EVP – Products, DeepTarget. “Our customer base of credit unions and banks across the country continues to grow. They have embraced our innovative targeted marketing platform and additionally we are pleased to report a significant increase in the adoption of DeepTarget Mobile over the past few months. We expect this new release to further accelerate adoption of digital marketing by financial institutions and service providers.”

DeepTarget’s standards based platform, using SOAP, HTML, and a JavaScript presentation library that DeepTarget provides, makes integration with our partners’ platforms fast, efficient, and inexpensive. Additionally, outside of all the marketing resources and tools, we continue to provide significant security features and enhancements to ensure we are always protecting our valuable customer assets to the highest degree possible. DeepTarget’s OmniEngagement Cloud 1 is available as a SaaS offering hosted within a secure SSAE 16 Type 2 compliant environment.

These are the complete list of feature enhancements in the March 2016 product release:

Reporting and Insights

• Click Reports and View Reports can now be exported with requested supplemental user data fields
• Enhanced Campaign Categories Report now includes detailed Views, Clicks, and Click % data table with export
• Explicit View and Click numbers shown on Campaign Categories column charts

Mobile Banner Library

• Forty five new high resolution (4X) banners added to our mobile banner library. These include fifteen in each of three different sizes in all six standard densities. As a result, our mobile banners support modern high density devices like iPhone 6 and Samsung Galaxy S7 (Android) as well as the myriad of devices at lower densities that proliferate the mobile space.

Enhanced Banner Editing

• Banner Preview from Campaigns Page and Home Page
• Ability to upload custom images for banner creation
• Option to open banner redirects in same window
• Copy one Mobile banner density to additional densities
• Single Click Setting Update changes Click Settings for every banner in a specific channel (OLB or Mobile)

Enhanced User Messaging and Alerts

• Automated campaign detail included in Notification Email with option to add requested supplemental fields
• Enhanced campaign creation alert messaging for Targeted by Rule campaigns
• Enhanced labeling

DeepTarget’s OmniEngagement Cloud 1 is available for demonstration and purchase by calling DeepTarget, emailing sales@deeptarget.com, or by calling one of our online banking or service provider partners. You may request a personal demo. DeepTarget’s OmniEngagement Cloud is available as a SaaS subscription and may be purchased as an annual subscription, with monthly pricing based on utilization requirements. To learn more about our DeepTarget Partner program, email us.

About DeepTarget Inc.
DeepTarget Inc.’s goal is to engage the banking customer in a seamless communications experience by providing focused advice, products, and service offers through all of the banking channels. Their digital marketing communications platform maximizes cross-platform playability and enables responsive user capabilities to increase the financial institutions’ access to multiple banking channels such as online banking, mobile banking, web, and email. These marketing innovations will be further extended to social media, ATMs and tellers. DeepTarget’s goal is to provide a 360 degree view of the banking customer to our FI customer – allowing engagement with them wherever they choose to bank. You can visit the DeepTarget website here.

DeepTarget, the DeepTarget logo, Offer Manager, DeepTarget Mobile, DeepTarget Web, DeepTarget Email, DeepTarget Social, DeepTarget ATM, and DeepTarget Insight are trademarks of DeepTarget. Other company and product names may be trademarks of their respective owners.