Online banking cross-selling platform with automatic email follow-up for more effective lead generation
Huntsville, AL, September 26, 2012 – DeepTarget Inc. (www.deeptarget.com) today announced that they have released powerful new capabilities to integrate email with their online banking e-marketing platform. DeepTarget OLB, takes advantage of precious digital real estate within online banking for cross-selling and communicating with account holders. It is a secure, hosted online advertising solution that presents highly targeted and personalized offers to account holders.
This new capability is provided free of charge to all DeepTarget OLB customers. Now, they are set up to automatically send a follow-up email to any account holder who clicks on one of DeepTarget’s targeted display banners (figure 1).
Figure 1: Set-up to automatically send email when banner is clicked
In addition, the marketing departments of banks and credit unions can utilize the powerful yet easy-to-use email editor to create their own branded, personalized and customized email (figure 2). When an account holder clicks on a banner to find out more information about a product, for instance, DeepTarget will send the pre-configured email to that customer for follow-on action. This further strengthens the lead generation capability of the financial institution.
Figure 2: Full, powerful capabilities to create your own customized email
Jeremy Peel, CTO and COO, DeepTarget Inc. said “We continue to add powerful new features to DeepTarget – our focus is all about e-marketing and ensuring that our clients get the most out of using our software. This integration of automated emails as part of the online banking marketing platform further strengthens multi-channel integration. We are confident that DeepTarget continues to have the technology edge in the industry for multi-channel e-marketing for financial institutions.”
Targeted marketing through contemporary digital channels such as online banking, mobile or email has been proven to provide a strong boost to the top and bottom lines of a financial institution. Moreover it is a key factor in customer retention – an important short and long-term goal for any organization.
About DeepTarget Inc.
DeepTarget Inc.’s software can help turn up the volume of your marketing messages. It uses multiple channels (online banking, web, email, mobile, etc.) for cross-selling to grow high-quality relationships and generate income while pinpointing a personalized marketing message for each customer. Your messages are delivered where and when your customers will see them, helping you with relevant and timely contact. Growth of digital media usage and DeepTarget’s innovations have helped with its broad adoption, positioning it for further growth and success. You can visit the website here.
