New Timesaving and Personalization Features Added to DeepTarget Email

Benefits Continue Focus on “Making It Personal”, Message Relevancy and Ease of Use

Huntsville, AL, February 28, 2011 – DeepTarget Inc. (www.deeptarget.com) today announced that it has released new features in its DeepTarget Email product. These new features are designed to give the email marketing user more options and control when creating targeted lists and sending their email campaigns. According to the MarketingSherpa 2010 Email Marketing Benchmark Report, delivering content relevant to a segment is the most effective of all email marketing tactics.

The new features include the following:

• A Timesaver (or two) to Create Targeted Lists – allowing the user to create a list by merging and/or excluding predefined mailing lists, and making it easier to target and send relevant emails. In addition we now have the ability to create a mailing list from a CSV file.
• More Personalized Messages In One Easy Step – Allows the user to pull data from the contact database and use it in the Reply To, From Email Address and From Name when sending an email. With one email campaign you can have multiple recipients receive emails from different individuals. An example is when you want the campaign to be sent to multiple customers, each from their own account executive.

The picture below shows the unique emails generated based on rules where the image and message content changes based on the individual recipients – whether you have 10 or 10,000 email recipients!

These new DeepTarget Email enhancements will add value to our customers’ email marketing objectives and are in addition to features added to Release 3 of DeepTarget Email last year incorporating innovative, new features enabling marketers to:

• Personalize and target emails to individuals more easily than ever before
• Using rules to customize images and message content anywhere in the email and as many times as needed within the content. For example, if your email message is going to someone in Georgia it gets image #1 and text #31 and if it’s going to Alabama it gets image #2 and text #32. Easy, targeted and very effective!
• Rules are easy to use and can utilize any data field of information about contacts – name, gender, age, product purchased, income, title, interests, etc.
• Innovative user interface that does not need a consultant to segment your data for you
• Personalize the subject line with any data field available
• Send test emails to a specified list ensuring that everything is as designed and intended
• Preview the entire set or a partial set of personalized emails.
• View additional metrics and analyze the campaign performance
• More data and statistics on sent-failed, opened, bounced, unopened
• View statistics on number of emails opened over time segments
• Ability to compare performance of selected campaigns

Email is a major channel for marketing today in businesses of all sizes. According to industry sources, it outperforms all other media in terms of ROI and is a highly cost-effective communication tool. Therefore, many more organizations continue to increase their email marketing budgets and this trend is seen to continue. DeepTarget Email ensures that marketing professionals have a highly effective solution that they can utilize themselves and the focus is on the right message to the right recipient, rather than on cumbersome tools and technology.

About DeepTarget Inc.
DeepTarget Inc. is an insight driven digital marketing company whose software is rapidly redefining targeted marketing. Through the use of DeepTarget marketing technology for online and other digital media, DeepTarget is able to provide comprehensive messaging solutions for businesses of varying sizes and in diverse industries. With anticipated significant growth in the online advertising and digital media industries, DeepTarget is uniquely positioned for sustained success. For more information, visit www.DeepTarget.com.
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