By Craig Eversole, The Eversole Group, LLC
One year ago, I had the pleasure of meeting Susan Bowen and Desi Desiderio from DeepTarget. They made the trip to introduce me to the technologies crafted by DeepTarget which could be of benefit to our clients in the financial services sector.
We loved them! And during the course of the past year, as financial service providers embraced cost cuts…often at the expense of marketing and advertising…we partnered with DeepTarget to unveil these programs. Each step of the way, my thoughts were confirmed: technology-based marketing was a terrific supplement to traditional advertising options for banks, credit unions and others in this industry. Indeed, opening new channels for communications between companies and customers can be nothing less than desirable.
And while I remain impressed with DeepTarget’s product offerings, I believe that favorable marketing results will be most realized when these products are blended with a traditional marketing approach: one which continues to embrace newspaper, radio, cross-sales items at the point of sale and more.
First, let’s review why you should be your financial institution. Here are just a few of the reasons why:
If you’re reading this article, chances are you know a thing or two about the wonderful products of DeepTarget. Now, it’s time to take another step toward a comprehensive approach to your marketing and advertising program, and to do so in a manner which makes great financial sense. The solutions you need at a cost lower than that you’ve known before and an agency relationship without the issues of a traditional agency.
Therefore, it is important that you look for an advertising agency which understands the Financial Services industry and the generally-recurring needs of the bank or credit union, and then provides the solutions needed cost-effectively.
About the Eversole Group
The Eversole Group offers a unique and cost-effective option for financial service companies; an advertising program which identifies the generally-recurring needs of the bank or credit union, and then provides the solutions under the umbrella of a low, fixed monthly fee. Unlike traditional ad agency models, our program allows independent institutions to compete effectively and professionally without spending a large amount of money on the creative side. Currently, we work on behalf of nearly 100 community banks and financial service providers across the nation who have come to recognize the value we provide, the responsiveness they need and the professional, polished products which fairly represent them in a competitive mode.
With this program:
For more information, please give us a call today at 601.977.5225, visit us online at www.theeversolegroup.com; or drop us a note at The Eversole Group, LLC, 402-A Legacy Park, Ridgeland, MS 39157. It will be our pleasure to contact you immediately.
“The Eversole Group is the best thing that has happened to our marketing efforts. They can take a small idea I have and develop it into a professional masterpiece. The Eversole Group takes that idea and converts it into a comprehensive campaign with newspaper, radio, posters, statement stuffers and more…. whatever I need. One of the best things I like about working with The Eversole Group is their turnaround time. When I need something quickly, I have it. As everyone knows, sometimes you only have a day’s time to get an idea out to the public or meet a deadline. The Eversole Group delivers that responsiveness and relationship. Great value. Excellent work. Complete understanding of community bank marketing…and great people, too!”–
Carolyn Valentine, Vice President
Union National Bank, Barbourville, KY
Learn more at www.theeversolegroup.com
