Alabama auto giant gives its take on the benefits of email marketing and DeepTarget Email
Huntsville, AL, October 25, 2010– We recently had the pleasure of speaking with Ben Boles and Mirandy Hughes of Damson Automotive Group here in North Alabama. Ben and Mirandy oversee and create Damson’s digital media needs, so our conversation focused on email marketing. Damson Automotive Group purchased DeepTarget Email in April of this year to handle all of their email marketing initiatives.
Here is what they had to say:
Q: Why did Damson Automotive Group choose email marketing in its marketing mix? And, what do you see as
the primary benefits and your vision for its use in the future?
A: Email marketing is an obvious choice. It is where you get the most bang for your buck. It is measurable and the results are doubly verifiable and they have less than a 1% error rate. In the future we plan to use more analytics and information in email marketing to contact our customers more effectively and making sure the information we have about our customers is accurate.
Q: In your experience so far, what kind of email campaigns have been most effective?
A: Our most successful campaigns are the ones that have been carefully thought out and have a purpose from a store perspective and give a specific call to action. One specific campaign that did extremely well was our “Direct to the Public” campaign. This campaign allowed buyers to eliminate the middle man and gave them once-a-year type pricing.
Q: Have you found email campaigns that target certain age groups or other demographics to be more successful than others?
A: At this point in time we are not using email campaigns specifically to target certain demographics.
Q; With respect to DeepTarget Email, can you identify the key features that appealed to you?
A: DeepTarget Email’s reports and analytics were the biggest selling point. Their level of sophistication was key. The accuracy of reporting in DeepTarget Email gives our managers and owners confidence in using email marketing. DeepTarget email is deadly accurate when compared to Google Analytics. Also the sophistication of the product in being able to link specific sections of our emails was key, as well as the filters DeepTarget Email provides. Because of all these things we are confident with DeepTarget Email that we are successfully reaching our recipients.
Q: Please comment on DeepTarget Email’s usability, results, cost-effectiveness, as well as the level of service that DeepTarget has provided to Damson.
A: DeepTarget Email is simple to use and is definitely cost effective. Our return on investment is excellent. It costs us more to send one direct mail campaign for one our smaller stores than we pay all year for DeepTarget Email. We are very appreciative of DeepTarget’s support and customer service. We consider them on a short list of exceptional vendors. On a scale from one to ten we rate DeepTarget’s service a ten.
About DeepTarget Inc.
DeepTarget Inc. is an insight driven digital marketing company whose software is rapidly redefining targeted marketing. Through the use of DeepTarget marketing technology for online and other digital media, DeepTarget is able to provide comprehensive messaging solutions for businesses of varying sizes and in diverse industries. With anticipated significant growth in the online advertising and digital media industries, DeepTarget is uniquely positioned for sustained success. For more information, visit www.DeepTarget.com.
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