Acid Wash Jeans

Currently we are in the middle of moving to a new location. This will be a great move and opportunity for our company, but getting there is not so fun. I’m not sure I have ever met anyone that enjoys the physical part of moving. The packing, the cleaning, the unpacking, etc… Not to mention all of the address change forms, setting up your new internet. The list can go on and on…

As we all know the things that are worthwhile usually require lots of hard work and sometimes a little (or a lot) of pain. I’m trying to keep this in mind as I prepare for this move. I’m also trying to focus on junk removal (you know the boxes that never got opened the last time we moved several years ago).

I’m not sure what it is about human nature that makes us want to hang on to stuff that isn’t needed or that is really outdated. I’m not just talking about boxes or the pair of jeans you wore your senior year in high school that still hang in your closet. This goes for outdated marketing plans, processes, software, etc…

Marketing plans that worked 10-15 years ago are just plain outdated. If you aren’t segmenting, targeting and switching to digital channels, it is time you move on. Yes, it will be painful, but the rewards far outweigh any heavy lifting that will need to be done on the front end.

Sending your customers marketing communications about items they aren’t interested in or they just bought and now you are offering a bigger discount than what they received is like wearing those acid wash jeans from 1985 – it is not a good idea!

So throw away those jeans and get with the times!

‍