Aim High and Over-deliver

Have you ever quoted a job but found when you actually got into the work that you had significantly underestimated?  That can be a painful predicament (and do it too often and you’ll put yourself out of business!)  You might be tempted to go back on your quote, or worse – take shortcuts or skimp on the work.  It may lead you to adopt the mindset to always under-promise to ensure you don’t get in over your head again.

I prefer to aim high.  Promise as much as you can and then give a little bit more.  It takes extra effort and sacrifice to get it done right, but it provides a great opportunity to deliver on your promise.  That will build trust.  Trust is the most valuable currency you can acquire these days, and there is no better way to build trust than by delivering on your word.  Even better – over-deliver.  Give more.  Do more.  Surprise and delight your customer.  Give them a reason to brag about you to their friends.  Sometimes you will fall short, but you will come out a winner in the end.

‍