Are Your Employees a Marketing Asset?

What do your employees say about your company? I don’t only mean in spoken word. If someone were to visit your office today; what would they see and hear, and more importantly how would they feel?  Would they feel comfortable? Would they think, “Hey these are the kind of people I want to do business with?” Would they be looking at the clock and ticking away the minutes before they could get out of there? In other words, are your employees a marketing asset or liability? All employees can be a marketing asset, whether they are in sales, development, accounting, management, etc.

There is a local company in my community that I pass by every weekday on my way to my child’s school. Frequently you will see their employees outside playing a game of ping pong or tossing a ball around. They look like they are having such a great time together. They look like a team! This sight caused me to want to know more about their company, so I looked them up on the web and did some research and was even more impressed! They actually provide services that may be useful for the company I work for. Who do you think I will be calling when that need arises? They are top on my list.

Whether you are an employee or an employer you should be asking yourself; what can I do to make myself and my office environment a marketing asset? The great thing about this type of marketing is it is essentially free and the ROI could be phenomenal. Happy office environments are more productive, creative and yes more marketable. So, before you spend more money on a glitzy ad campaign, you may want to think about investing in a ping pong table.

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