Insight into digital marketing and cross-selling trends for banks and credit unions.

Blog Topics

Insight into digital marketing and cross-selling trends for banks and credit unions.

Blog Topics
Published
May 25, 2012

Blank Slate

This past month my house has been undergoing a mini transformation. New paint, some new furniture, new window coverings and some rearrangement of older furniture and pictures have all been included. My favorite part was when the painting was complete and the walls were blank and the rooms were mostly bare. I loved the feeling of having a blank slate to work with. It opened my mind to the different possibilities and helped me to see how I could redo things as well as helping me to see that some things were great just the way they were.

Sometimes in business we may find things are getting too complicated, so it may be time to throw out all assumptions and start with a blank slate. You may even need to bring in an outsider for help. Sometimes we can be too close to a situation to really see all of the possibilities and solutions. But, hopefully you will find that once you have a clean slate, your creative juices will flow and you will see if and where changes need to be made.
Here are some examples of areas that you may want to look at:
• Moving from print to digital (this includes everything from invoicing to advertising).
• Simplifying contracts and allowing for easier sign ups.
• Rearranging the talent pool in the office.
• Are your processes out dated? Can you automate any of these?
• What about different verticals?
• Refreshing or updating your marketing messages and branding.
• At the very least you can update and rearrange your working space. And the mom in me has to say cleaning your workspace works wonders too!

I didn’t have to do a major remodel on my home to make a huge difference. The same is true for your business; a little change can make a huge difference!