Connect with Gen-X through a Giving Spirit this Holiday Season
A generation is a group of people born within a similar span of time – 15 years at the upper end – who are of comparable age and life stage. Each individual has their own unique personality so preferences are not uniform; however people who were shaped by a particular span of time’s events, trends and developments are generally characterized by generational preferences.
Generation X (1965 – 1979) loves to support a cause, so share your institution’s charitable outreach with Gen-X account holders. Or better yet, get them involved. The holiday season is a wonderful time to experiment with charitable giving initiatives as people enjoy the “most wonderful time of the year” with year-end giving (and spending). These festive events show that your bank or credit union is a good community citizen and creates positive connections with people – especially Gen-X – as they have the opportunity to support a good cause. Plus, they are just plain fun.
Fun and feel-good holiday promotion ideas for banks or credit unions:
- Sponsor a holiday event: Christmas pageants, tree lighting, outdoor ice skating rink, a Christmas classic at a local theater
- Host a drive: Collect warm clothes for a local shelter, toys for children, canned food drive for the food bank, pet supplies and more
- Start a social media holiday hashtag: #GetCreative and think social, tying each use of the hashtag to a $1 donation to a local nonprofit
- Help someone in need: Partner with local nonprofits or news stations to solicit nominations of deserving community members to fulfill their Christmas wish or letter to Santa
- Put it to a vote: Create a holiday contest around a theme and allow fans to vote for their favorites. The winner receives a donation to the charity or nonprofit of their choice. (Example: Best holiday pet photo wins a donation to a local animal shelter.)
Who wouldn’t love participating in events like these? But these promotions are gift-wrapped to resonate with Generation X. Remember, while more tech savvy than the previous two generations, Gen-X still prefers to communicate via email so be sure to incorporate email advertising for your holiday festivities.
DeepTarget has the expertise to create highly focused communication to very concentrated target audiences based on their generational archetypes and so much more. Our tools create relevant communication that builds trust with your account holders. Let us help take the guess work out of marketing by creating clear patterns and segments of your larger audience to make each marketing message meaningful to the reader.
