Convenience

We live in world that is obsessed with convenience. I myself am guilty of prizing convenience above many other virtues. Think about how much more convenient things are now than compared to 30 or even 20 years ago.

I have had the privilege of being a university student right out of high school as well as while an adult in my mid thirties. You know what I loved the second go around? How convenient it was to study. I never once had to make a trip to the library. I could get all my material online. I could order all my textbooks online (at a discounted rate!). It was truly fabulous. Think about how we get our media now. You no longer have to wait for your favorite song to play on the radio, you can go straight to YouTube and listen to it for free whenever you like. What about iTunes (which I love by the way)? You no longer have to spend $15-20 on a CD (or a cassette for my fellow children of the 80’s) that may only have a few songs you really like. You can customize your play lists and buy only the tracks you love.

You may ask where I am going with this and how this can help your company. My point is simple, find ways to make your products or services as conveniently accessible as possible. We as humans usually take the path of least resistance. Think of ways to reduce barriers to your products. This can be anything from beginning to offer your product on your website, allowing it to be downloadable online, offering free shipping, etc…

My challenge to you today is to think of one way to make your product more accessible to your customers and potential customers. I would love to hear some of your thoughts and ideas!

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