DeepTarget: A Company On the Move

Q1 2011 sees an Increased Emphasis on Multi-Channel Marketing Targeted As More Financial Institutions Adopt DeepTarget Solutions

Huntsville, AL, March 30, 2011 – DeepTarget Inc. (www.deeptarget.com) today announced several marketing initiatives and company updates to further increase market awareness for multi-channel targeted marketing within Financial Institutions. They include the following recent and future activities and events:

• Increased Momentum with Synergent and Symitar clients adopting DeepTarget
• DeepTarget will present at the Synergent conference in Augusta, Maine from May19-21
• DeepTarget will present at the Symitar regional user group meetings in Baltimore, Maryland from April 26-28 and in Detroit, Michigan from May 24-26
• Symitar is hosting a DeepTarget webinar on April 7 at 2pm CDT. Topic: How a Credit Union can and should be using their data, and how to deliver relevant messages across various member touch points.
• Introduction of the S.M.A.R.T. (Successful Marketing And Revenue Tactics) Educational Series of Webinars to focus on unique and cost effective marketing opportunities.
• The first SMART webinar was on March 15 and was called Turn Your Slogan into Reality.
• The second SMART webinar will be on April 12 at 2pm CDT and the topic is Loan Generation: A Call to Action.
• The following customer implementations were completed and went live with DeepTarget targeted banners this quarter: Tuscaloosa CU, Maine State CU, Numerica CU, PARDA FCU, Family Advantage FCU, Five County CU, My Credit Union of Texas and Dannemora FCU
• Focused Webinar was held for HomeCU Clients to deploy DeepTarget OLB in Partner DMS’s Online Banking Environment
• Desi Desiderio was promoted to VP of Sales responsible for new customer acquisition
• Introduction of unique session titled “How can a piano help your FI? And what does it have anything to do with Targeted Marketing?” that utilizes Mr. Desiderio’s piano virtuosity to bring to light the ways in which a Financial Institution can target their marketing and increase revenues.
• Introduction of DeepTarget OLB to NetTeller users, as Jack Henry completes integration into this widely used online banking platform.
• New capabilities for increased personalization and results implemented in DeepTarget Email.
• New R&D investment to extend DeepTarget OLB capabilities in landing pages (to be announced and deployed in April 2011).

DeepTarget Solutions comprise the following multi-channel targeted marketing technology products:

DeepTarget’s flagship product, DeepTarget OLB takes advantage of precious digital real estate within online banking for cross-selling and communicating with account holders. It is a secure, hosted, targeted online display ad solution that presents personalized offers to members within various online banking platforms. It is ideal for marketing professionals who don’t have time to do deal with technology because DeepTarget completely sets-up, implements, processes and maintains the system on an ongoing basis. An option add-on is to include display banners within eLerts and eStatements.

Highly measurable, DeepTarget OLB has a proven track record of generating new income, exceptionally high software return on investment (ROI) and an immediate solution for the need to drive new loans. It has generally been shown to boost the success of marketing campaigns and influence new account opening activity.

DeepTarget Email takes the focus on targeting and personalization into the realm of email marketing. Unique for its rich user experience, particularly in using rules to individually target email recipients with applicable images and messages, DeepTarget Email takes the complexity out of creating personalized, relevant and therefore, highly effective, emails.

DeepTarget Reg E Opt-in is a new turnkey solution that can work with three different highly cost-effective electronic channels – Website, Email and Online Banking. The solution has been designed to follow the Federal Reserve Board’s model form for presenting this information to customers and members and can be implemented and functional in as few as three business days. The Regulation E amendment limits the ability of a financial institution to assess an overdraft fee for paying automated teller machine (ATM) and one-time debit card transactions that overdraw a consumer’s account, unless the consumer affirmatively consents, or opts-in, to the institution’s payment of overdraft for these transactions.

About DeepTarget Inc.
DeepTarget Inc. is an insight driven digital marketing company whose software is rapidly redefining targeted marketing. Through the use of DeepTarget marketing technology for online and other digital media, DeepTarget is able to provide comprehensive messaging solutions for businesses of varying sizes and in diverse industries. With anticipated significant growth in the online advertising and digital media industries, DeepTarget is uniquely positioned for sustained success. For more information, visit www.DeepTarget.com.
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