Insight into digital marketing and cross-selling trends for banks and credit unions.

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Insight into digital marketing and cross-selling trends for banks and credit unions.

Blog Topics
Published
November 15, 2010

DeepTarget Announces New Partnership with STRATIX Marketing

Florida-based Marketing Solutions Provider to Credit Unions to Resell DeepTarget products

Huntsville, AL, November 4, 2010 – DeepTarget Inc. (www.deeptarget.com) today announced a new reseller partnership with STRATIX Marketing. According to its founder, STRATIX Marketing is not just another credit union marketing company. It is an organization that was created with a vision of helping advance the credit union movement. STRATIX Marketing (originally Marketing Portals) took form in 2007; founded by former credit union marketers.

The organization takes a unique approach to marketing grounded in a series of financial analyses designed to help credit unions market the ideal services to achieve their overall strategic goals. Based on this, they can make specific recommendations that are in line with credit union objectives, help develop effective strategies and create optimal marketing mixes. With the difficulties brought on by the recent economic downturn and currently facing credit unions across the country, STRATIX Marketing understands that credit unions need a reliable marketing partner to help sustain their business, now more than ever. That is what they endeavor to be.

“My experience as a credit union marketing director and Board member led me to create a marketing company that has credit unions’ best interest in mind. We help our credit union clients understand the financial implications their marketing initiatives have on their key ratios and assist them in achieving their goals through innovative and cost-effective marketing programs. To me, DeepTarget has built some extraordinary technology to help this movement”, said Brandon Diehl, President of STRATIX Marketing. He added, “I am thrilled to be able to offer the benefits of this innovative targeted cross-selling technology to our clients; we are already actively promoting DeepTarget.”

DeepTarget’s flagship product, DeepTarget OLB takes advantage of precious digital real estate within online banking for cross-selling and communicating with account holders. It is a secure, hosted, electronic banner messaging solution that presents targeted and personalized offers to members within various online banking environments. It is ideal for marketing professionals who don’t have time to do deal with technology because DeepTarget completely sets-up, implements, processes and maintains the system on an ongoing basis. Highly measurable, DeepTarget OLB has a proven track record of generating new income, exceptionally high software return on investment (ROI) and an immediate solution for the need to drive new loans. It has generally been shown to boost the success of marketing campaigns and influence new account opening activity. DeepTarget products include the following:

DeepTarget Email takes the focus on targeting and personalization into the realm of email marketing. Unique for its rich user experience, particularly in using rules to individually target email recipients with applicable images and messages, DeepTarget Email takes the complexity out of creating personalized, relevant and therefore, highly effective, emails.

About DeepTarget Inc.
DeepTarget Inc. is an insight driven digital marketing company whose software is rapidly redefining targeted marketing. Through the use of DeepTarget marketing technology for online and other digital media, DeepTarget is able to provide comprehensive messaging solutions for businesses of varying sizes and in diverse industries. With anticipated significant growth in the online advertising and digital media industries, DeepTarget is uniquely positioned for sustained success. For more information, visit www.DeepTarget.com.
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