Do you have INFLUENCE?

If you can learn how to make an experience comfortable between you and someone else and add something to their world, you will have positive influence. That experience will also keep the door open for future exchanges. This approach could be incorporated in customer service, marketing, sales, managing or any relationship. There is so much information a person generates whether verbally, body language, digital data, actions taken and so on that can be incorporated into your communicative style of delivery.

The delivery of your message becomes adjusted to how a person likes to receive information. If a person talks long enough (or enough data is gathered about their situation), they will tell you how to have impact with them and/or influence. Then targeting is based on what they need and how they will accept a solution.

Remember the phrase “treat someone the way you want to be treated”? Well, I’m saying deliver your message in the way they will receive it (not necessarily your preferred delivery). This applies to all your messages regardless of the channel of delivery.

Three Basic Steps to having Impact or Influence

1. What are the needs or situation? (Questions and data retrieval)

2.  a. How do they like to buy or take an action?

b. How do they communicate (DISC)

c. What drives them (Behavior Pattern)

3. You say, OK!!! (Then show them a solution)

So, if you are marketing a product, want impact or influence, then targeting the data available will be the most conducive way to enhance the relationship. You would never communicate or advertise to Martha Stewart the same way you would to Jimmy Fallon. That’s why one message to all will never be completely successful. Target the person and tailor the message. Then you have INFLUENCE!

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