Five Keys to Craft Your Message
DeepTarget’s goal is to help financial institutions effectively and affordably engage with their customers using personalized and relevant messaging with digital marketing technology. To do this, we offer our comprehensive communication platform which intelligently sorts and filters your customers’ data to easily provide targeted and personalized offers to individuals through digital channels such as online banking, mobile banking, email and web. But that’s not all we offer! Our experts are here to help you determine the best methods and messages to reach your customers and members. In addition to providing the initial messaging for your first campaigns, we have five key tips to crafting your message that we have gathered over our years of experience:
1. Be Thoughtful
The age-old adage “Think before you speak” comes to mind. Consumers are receiving tons of information on a daily basis across every channel they interact with. Organizations must think before they start talking to ensure that they are connecting and resonating instead of just adding more “noise” to these conversations.
2. Be Positive
Your brand needs to be a reflection of your mission and company culture. Stay positive, informative, helpful, and avoid your communications becoming a platform for negativity or complaining.
3. Be Authentic
Have a genuine desire to connect with individuals. You need to believe in your organization and services before sharing them with others. Once you are excited to share your products, reach out in an authentic manner. Many organizations are using video to make this happen. Even with traditional advertising, your messages can resonate by using lay terms and using images of everyday people and situations that your customers can relate to.
4. Be Consistent
Being consistent with brand, tone, and offers across platforms builds momentum, trust and recognition.
5. Be Smart
Every business has to determine the most efficient way to use their time and resources to communicate. It’s important that you measure the success of every campaign to determine what works best for your customers and your business. In this age of digital marketing, not using analytics is not an option! In addition, mobile and other digital communications are surpassing all other marketing methods for reaching your targeted audiences as increasingly more people rely on consistent Internet access through smartphones and hand-held devices.
With these five guidelines, your financial institutions communications are more likely to succeed. Paired with our technology, it is a recipe for success. DeepTarget customers – hundreds of credit unions and banks of various sizes – achieve record levels of high quality leads each month, as much as seven times the industry standard, by using automated data intelligence to deliver timely, valuable offers.
DeepTarget is a simpler, faster way to accomplish more with less. What are you waiting for? Contact us today.
