Insight into digital marketing and cross-selling trends for banks and credit unions.

Blog Topics

Insight into digital marketing and cross-selling trends for banks and credit unions.

Blog Topics
Published
January 26, 2012

Foundations

There are some homes near the downtown area of the small city in which we live that are undergoing a very interesting maintenance. The homes have been moved off of their foundations so that the foundations can be rebuilt. Clearly, the homes are still viable, but the foundations are crumbling under them. Without drastic work to rebuild those foundations, the homes would be lost.

It seems to me that there is a parallel with established businesses. Each and every business had a beginning. Each and every business had to fight to convince real people to buy their products. Each business started with a foundation that allowed them to become viable. But along the way, a business can lose their focus and the foundation can begin to crumble. When a business becomes comfortable, it can begin to relax on things like quality control and customer service. As a business grows, sometimes complex bureaucracies and/or silo structures form. An established business loses the desire to take chances—if it ain’t broke, don’t fix it.

When these things happen, a business needs leaders who can see that the foundation is crumbling, leaders that will make the decision to make drastic changes when necessary to restore the strength of the foundation. What choices can you make now to ensure you’re destined to be one of those leaders?