How To Make (And Keep) A New Year’s Resolution For Your Financial Institution

More than a third of all resolutions made for the New Year fail before January. But, with the right planning, it doesn’t have to be yours! A successful resolution for your bank or credit union hinges on identifying the right goal for your organization, creating an actionable plan, and communicating the goal.

Identify a goal that makes sense

Many New Year’s resolutions more closely resemble wishful thinking with lofty goals and no measurable way to track success. Instead, your financial institution should set a specific goal with an achievable timetable and measureable results.

The beginning of a New Year is a great time for your team to do some strategic planning. A successful strategy identifies audiences to target and products that need to be emphasized in a deliberate way with the timeline and budget to achieve it.

Creating an actionable plan

Remember, setting the goal does not automatically get the ball rolling. After setting the goal, you need to create the plan that will help you achieve it, and will foresee any potential setbacks or difficulties along the way.

Your resolution was carefully chosen based on the goals and strengths of your organization. Create a flexible routine that breaks down goals into bite-sized, achievable action items. Communication tied to your goal, when done consistently over time, can become second nature to your employees to create, and expected for your members or customers to receive.

Any resolution plan should have a room for improvements. Every strategy will meet its challenges – a good marketing strategy is flexible and can evolve as results are measured for success and adapt for the highest results.

Communicating the goal

Once overarching goals and metrics for success are established, share the resolution and action items with your team. By sharing your plans, you are asking your team to join in and have them hold you accountable. Having a community who understands the plan and wants the organization to succeed can help you stick with it. Employees may be excited to see results, suggest improvements to strategy, and be more likely share marketing materials and messaging related to goals.

If this seems overwhelming, DeepTarget can help. You set the goals. We help you reach them. Our fully integrated omni-channel platform provides intelligent, targeted communication that puts your data to work. Effectively promote your brand or specific financial products and services to your customers and access our comprehensive analytics and insights that track ad-specific impressions and clicks in real time and measure the true engagement of visitors to your website.

Make your 2018 resolution one that sticks and works for your financial institution. To learn more about customer engagement and cross-selling with DeepTarget’s integrated, enabling platform, contact us today.

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