In Honor of Women’s History Month

Did you know that younger women are now more likely than their male counterparts to hold a college degree and that the number of men and women in the labor force has nearly equalized?

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Hopefully, as a business owner or marketer, you’re paying attention to that statistic and many others like it. Why? Because therein lies buying power and purchasing influence. And, as we all know, men and women are different. What appeals to one, might not to the other.
Not only are women increasing in the work force, but they are a powerhouse in the social scene. I personally have had several friends that started blogs as hobbies and have seen them turn these hobbies into well-paying careers.

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What about the new social media darling, Pinterest? In the United States 83% of the users are women. Pinterest gained 13 million users in just 10 months. Most of them are women. Did you know that more women turn to Pinterest than Twitter when it comes to getting product information and advice? I for one will admit how much I enjoy Pinterest! I can’t tell you how often I have heard someone ask a question like, “How did you make that?” or “How did you learn to do that?” And then the person who was asked the question responds this way: “Are you on Pinterest? You should follow me—that’s where I got the idea.”
Have you changed your marketing plans based on any of the information above? Do you have any women centric campaigns?
I would also love to hear how you are using Pinterest to increase your company’s visibility.