Is it Just Me?

Last week as we were coming upon Easter, I received a barrage of emails from different retailers touting all of their sales and trying to entice me into their stores. I actually received one that really caught my eye and was going to make it a point to get to that store. The subject line indicated that on Friday, they would have a coupon for 50% off of your entire purchase. This was actually exciting to me as I have never seen this particular retailer offer such a generous promotion and I really like their products (albeit they are overpriced in my mind). I made a mental note to click the link later in the day and get my coupon.  I also made a list of what I was going to purchase there.

Later that evening when I had a moment to breathe, I logged back into my email account to retrieve my golden ticket as it were, but instead of my golden ticket, I received a royal goose egg. There just happened to be a second email from this retailer explaining how they had gotten carried away and they really meant to give coupons for 50% off of one item only (with exclusions of course). Naturally, I was bummed.

I imagine that there were a lot of people that were really bummed or perhaps even infuriated by this second email. It may be just me, but I think this retailer may have made a tactical error. Of course mistakes happen and maybe this one was just really too big not be corrected. But, what if they had just let their customers take advantage of their error? I really don’t think it would have put them out of business. It might have really paid off for them. The PR alone may have been worth it.

In case you are wondering, I never did pay a visit to that store last week. Again, it may be just me, but I doubt it.

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