Latest Trends: Online Ad Spending

Again, according to eMarketer’s most recent data, online ad spending will reach a whopping $25.1 billion this year, a healthy year over year increase of 10.8%.  Inspite of continuing economic woes, this is a health gain and one senior analyst attributes this to more careful and prudent ad spending – a focus on what is measureable rather than using the traditional advertising channels.  There is no question that at least some of this gain is at the expense of traditional media spending.

The numbers suggest that online ad spending will add another $11 billion over the next four years and climb to 20% of total ad spending by 2014.  The 2010 spending is 15% of the total spent in advertising.  So, the percentage and actual gains are impressive.

These projections are supported by the following:

1. Strong Search Spending

2. Fast Growing Online Video Advertising

3. Steady Spending on Banners

Be sure to check this write-up from eMarketer for more information.