Marketing Fireworks
Marketing Fireworks
This month we celebrated Independence Day on the 4th of July. And what would a July 4th celebration be without fireworks?
Fireworks and the 4th of July have a long history – they were actually used to celebrate the 4th of July in 1776 (all though the date they celebrated this grand occasion was actually July 8th that year). Of course fireworks are much older than our relatively young country. Fireworks have been used for centuries by ancient Indian and Chinese cultures for many celebratory occasions. King Henry VIII (1491-1547) even had a Fireworks Master.
Now that you have a few fun facts about fireworks, let’s talk about their relevance to marketing and business. –
- Fireworks like marketing/business plans can be dangerous. You can get burned! So, pay attention. Pay attention to trends and new technology. Pay attention to the shifts in your industry. Pay attention to your customer’s wants and needs. Most importantly pay attention to your competition!
- If no one is enjoying or seeing the fireworks or your latest campaign, you are literally burning money. In this economy especially, no one can afford to burn money, so make the right decisions when it comes to advertising and marketing your business or products or capabilities. May I suggest moving as much as you can from print to digital? Digital is much more cost effective and reaches a wider audience. Also digital methods of advertising are so measurable you can continually tweak and improve their performance. Also, take a serious look at what you can do with inbound marketing. Read more in this great post from Hubspot.
- Fireworks displays are generally short lived. They may be beautiful and get lots of oohs and aahs, but they really don’t last long. Some campaigns and plans may have shorter lives due to their nature and that’s okay, but every organization that wants to succeed needs a long term strategy and plan as well. So, have a long term strategy that includes short term plans if needed, but make sure you do make the plan. Remember, “He who fails to plan, plans to fail”.
Having celebrated Independence Day once again this year, take some time out for your own brand of marketing fireworks!
