Marketing Lessons from Grandad: Lesson #5. Hang by your…

Hang by your thumbs, and write if you get work!  That was Grandad’s sign off when he wrote letters, or his “farewell” when he left our house or we left his.  He always said it with a grin on his face – a funny thought if you consider what the saying literally infers.  But for Grandad it was just a humorous way to say “Hang in there! It’ll all work out! You can make it, and when you do, I want to hear about it and celebrate your success!”

As marketers, are we connecting on a personal level?  Are we offering encouragement to and building trust with individuals?  Are we trying to put a smile on their faces, and when they buy what we’re selling, are we celebrating their successes?

It’s a new year, and that brings a new opportunity to market with purpose and meaning; to create and share something remarkable and worth sharing. If you’re not quite there yet, don’t give up.  Just hang by your thumbs, and write if you get work!

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