New Year
New Year But No New Marketing Plans?
If those twinkling lights and Christmas carols are a wake-up call that the year is almost over, you are not alone. Over 30% of businesses fail to create a marketing plan while a whopping 49% of businesses still don’t have a digital marketing strategy in place.
While the ideal time to start making plans for the coming year is in the early fall months, it’s not too late. You can create a solid marketing plan for next year by keeping in mind a few helpful guidelines:
- Know your people
Before you dive headfirst into planning for the New Year, remind yourself of whom you serve. What are your members/customers likes and dislikes? Are certain products more aligned with an age group or life stage? Targeted messages are meaningful and build trust so creating some segmented lists is a great place to start planning for communication that delivers the right message to the right person.
- Know your strengths
Make sure that your team is presenting a cohesive experience. It is important that each employee knows your financial institution brand, products, and messaging to ensure that your strengths are leveraged and your customers receive a pleasant and consistent experience each time they interact with your institution.
- Know what works
You can plan for the future by knowing what worked (and what didn’t) in the past. Analytics are key – evaluate the clicks, impressions, and sales from recent ad campaigns. This quick review should giving you a good idea of what to tweak for next year and give measurable goals for what a successful ad will attain.
- Know the cost
The main reason that financial institutions feel unprepared for the coming year is because they haven’t planned for the cost – in time, resources, and budget – to be successful. On average, most companies spend more on janitorial services than they do on marketing! Schedule time to determine your marketing budget, focus, messaging, and resource needs for the coming year so you are confident about the coming months and that you have a plan for success.
- Know when to ask for help
With a communications and cross selling such as DeepTarget, you are able to automate and intelligently target messages and offers using a combination of factors such as life events, personal preferences and buying habits. And all of this can be done by leveraging account holder information that you already have! Over time you can continue to multi-segment and be creative with your messaging using different communication styles to reflect the diverse personas in your account-holder base to create more and more ad success.
We are confident – based on results that our financial institution customers have witnessed that DeepTarget can help you engage, cross–sell, and measurehelping you to achieve the highest number of ad impressions, clicks, leads, and sales transactions ever in the history of your financial institution.
Let’s get started today to welcome the New Year with confidence!
