Often, a Few Will Do

One of my family’s favorite television shows is NCIS. According to its ratings, we’re not alone.

Many of you may have come to love the character of Leroy Jethro Gibbs, played by Mark Harmon, as much as my family has. He is a powerful character, and a man of few words.

In the season 6 episode named “Heartland” Gibbs’ father says this: “I know you hate it when I use a hundred words when a few will do…”

As marketers, we sometimes need to think like Gibbs.

Often, our message is much, much more effective when we find a way to say it with fewer words.

Nuff said.

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