Rev up your Reg E Opt-Ins

In spring, we introduced a turnkey solution for Reg E Opt-Ins that capitalizes on our e-marketing technology and addresses Reg E compliance for financial institutions in a highly automated (and thus cost-effective) way.  Several have taken advantage of it and have received good results in return.

Recently, some of our customers asked us for recommendations on what they could do to further increase the rate of opt-ins or in some cases where initial results were very good but a perceptible slow-down was occuring, what else they could do.   Here are some of the recommendations for revving up the rate of opt-ins at your financial institution.

1. Disable ALL other display banners on your website except the Reg E banners for a period of time.  That way only the Reg E banners are showing during a period of time.
2. Add display banners for Reg E to your online banking , if not already there.  (Some of your members might have your login page saved as a favorite or bookmark, and thus those members never see the main website).
3. An initial Reg E email provides a boost when sent. We are starting to see our other customers start to send follow-up e-blasts to re-inforce the message.
4. Last but not least, Inform and Educate – it will help to have an announcement on your site and a page dedicated to explaining what Reg E is and why members need to/should/will benefit from opting-in, perhaps in the form of a FAQ.  The opt-in form explains some of that, but a more integrated and accessible page could go a long way to encourage members to click to opt-in.  Plus you could include a button or link on that page, separate from the banner giving members another way to get to the opt-in form.

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