Start the sales process to enjoy success in marketing

DeepTarget is thrilled to release a new and powerful capability to drive better results for your digital marketing efforts.  When working with our clients and studying best practice digital marketing companies we found that while much effort is expended getting your cross-sell message out to your customers, much less thought is put into managing the response.  What happens when a customer clicks on your cross-sell message within your online or mobile banking site or email?

• Are you answering their questions?
• Are you giving them the information they want or need?
• Are you engaging them to take action or a point of view?
• Are you capturing the lead?

If not, you truly have a lost sales and marketing opportunity on your hands.

Keeping this in mind, we made a solid investment over the past few months to provide you with new capabilities that can help you make the most of every lead you capture.  We are excited to announce that last week we upgraded DeepTarget OLB to include a new landing page engine.  Even better, all of our customers will get this new capability at no additional cost.

Simply directing a click-through to your website rate page or standard product information can be ineffective or at least unknown.  The largest percentage of click visitors will leave within 8 seconds, many times before the page finishes loading.  The second largest percentage will decide that your landing page isn’t compelling or provide them what they are looking for.  A smaller percentage will attempt to fill out a contact form to become a lead. Effective landing pages can mean the difference between web traffic and a steady stream of leads and applications.

There is a lot of information available on the internet and marketing blogs with tips on creating effective landing pages.  The best landing pages focus on quickly answering three questions:

• What are you offering? – reinforce why they clicked in the first place.
• Why should they care? – within 5 seconds the value to them should be clear and compelling.
• What do they need to do? – Simple forms, large/prominent buttons so they are confident they will get what they need from you like a call back, the right information link, or the ability to easily apply.

Concentrating on these three questions and testing ideas, headlines, look and feel, and keeping it simple can greatly increase your conversion rates to leads for your sales team and completed applications.  In the coming months DeepTarget will continue to bring you advice and best practices for landing pages.

Starting today, with DeepTarget’s new Landing Page Engine, you now have a super-easy online tool with rich templates and a wizard-like interface to quickly build effective landing pages that will convert marketing messages to leads, and sales!

Let us know what you think! If you need more information or a demo, do not hesitate to contact us. Just drop us a line at sales@deeptarget.com or support@deeptarget.com.

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