The Profile of Today’s PR Person: D.A.R.C.s

These are the ideal qualifications for today’s PR person and marketer, according to Hubspot, the company behind the concept of Inbound Marketing.  I have tried to explain each term in 10 words or less.  If this has peaked your interest,  there’s more to read and explore at several Hubspot blogs.

D – Digital Native: Uber-comfortable with everything to do with the web!
A – Analytical: Use that results spreadsheet & pivot tables to make things better or fix what went wrong!
R – Reach:  A hundred media contacts is great; thousands of followers is even better…
C – Content Creator: Can you create content that attracts new media, i.e. those who twitter and blog?
s – Strategic: Dollars ain’t enough anymore; you need a remarkable product a winning strategy

In a nutshell, the role of the marketing professional is changing drastically in this emerging information economy.  But then, this only reflects the fact that companies are changing how they do business, how they build a brand and how they create buzz about a product.    

So, if you are pre-disposed to marketing or if you already have a career in marketing or if you are a product manager who wants to have a great product launch, you might want to make sure that these qualities are present in abundance in your marketing team!

As a sidenote, I’ve really proved Hubspot’s approach of Inbound Marketing right here, haven’t I?  I’ve taken interesting content, written about it, and have pointed you towards their website to learn more about it and incidentally, about them.

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