The Wonderful World of Bees

My last post talked about Perception “Be’s”, which got me thinking about actual bees. Bees may seem way off topic for a marketing blog, but we can actually learn a lot from those little creatures.

Here are my top five lessons we can learn from bees:

1. Bees have been around for over 30 million years. They have some serious staying power. Does your marketing/business plan have staying power and the ability to adapt to a changing environment? As we know the world is ever changing, just like in the wild, and those that can adapt will survive.
2. Bees (in particular honey bees) can and do plan ahead. They produce winter bees to sustain the hive and protect the queen bee during the long cold winter months. Are you planning ahead? Are you keeping an eye on emerging trends and technology?
3. Bees are unique. They are the only insect producing food that is eaten by humans. Unique doesn’t necessarily mean that your product has to literally and absolutely be “one of a kind”. Unique can mean remarkable or without equal.  So have a goal to make your products and services remarkable!
4. The way bees work together is phenomenal.  They each have their roles, but one goal. That goal is to sustain the hive. Take a look at your organization and do you see happy and productive people working towards a common goal? Do you have a TEAM in the true sense of the word?  If not, what can you do to change that? For some ideas to make that a reality, please see an earlier post of mine:  Are your Employees a Marketing Asset?
5. Honey bees communicate with each other by dancing. Here in our office we have dance breaks too.  Now, not all of us are getting up and busting a move, but when we have great news to share or a big win, someone will yell “dance break” and we have a mini (or maxi!) celebration. We are truly a team, in every sense of the word.  Are you a team? Are you dancing together and often? If not, try it, you may find that dancing does wonders for your organization.

Here’s to you being the best that you can be!

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