December 20, 2018

Top 10 Intelligent Digital Marketing Campaigns of 2018

As we approach the end of the year, DeepTarget wants to take a moment to celebrate it’s greatest achievement: our customers’ successes.

As we approach the end of the year, DeepTarget wants to take a moment to celebrate it’s greatest achievement: our customers’ successes.

DeepTarget digital marketing solutions are used by hundreds of credit unions and banks across the country. So, to honor some of the digital marketing superstars we work with, we examined the metrics and are sharing our DeepTarget Top 10 list from all the impressive intelligent digital marketing campaigns we’ve seen this year.

#1: ELGA Credit Union

ELGA Credit Union in Burton, MI wanted to reach their 69,000+ members in ten branches to encourage everyone to build their savings accounts, alert them of monthly prizes, and enter for a chance to win $5,000 each quarter.

Why they shine: This DeepTarget-powered campaign received a whopping 3,837,563 impressions and 3,271 clicks – that’s one click for every nine users.

#2: Montana Federal Credit Union

VP of Marketing Becky Timmons wanted to reach members at the three locations of Montana Federal Credit Union in Great Falls, Cascade, and Fort Benton, Montana, to spread the word about their “Happy Trails” ad campaign promoting summer vehicle and RV loans.

Why they shine: We love the creativity driving the “Happy Trails” campaign, and their members did, too. In just three months, this campaign influenced 285 sales transactions!

#3: Andrews Federal Credit Union

Andrews Federal Credit Union launched a family-oriented campaign with generational messaging in the summer of 2017. This campaign increased awareness of their investment products to the “traditionalist generation” to help them ensure financial well-being for the future generations of their loved ones.

Why they shine: Andrews Federal Credit Union let DeepTarget OLB and Mobile do the work, digitally targeting credit union members aged 72 years and older and it paid off, opening 175 new accounts.

#4: Helena Community Credit Union

Helena Community Credit Union wanted to reach their 16,000+ members across four Montana branch locations to spread the word about their “Drive Your Dream” campaign, specifically targeting GenX and Baby Boomers without auto loans.

Why they shine: The “Drive Your Dream” campaign was beautifully designed and powerfully delivered using industry-leading DeepTarget OLB and Mobile to specifically and effortlessly target GenX and Baby Boomers without auto loans. With 232 sales, the results speak for themselves!

#5: TrueCore Federal Credit Union

TrueCore Federal Credit Union wanted to reach members across four Ohio branch locations to spread the word about their auto loan campaign, which rewards members for bringing a loan from another lender.

Why they shine: This marketing campaign spanned all ages and four locations and gleaned impressive results with an outstanding KEI™ of 16, meaning a click for every 16 views.

#6: Heritage Federal Credit Union

Heritage Federal Credit Union in Newburgh, Indiana wanted a targeted campaign to spread the word about their Spare Change Rolling Savings Program on the digital channels where their members, especially Millennials, bank.

Why they shine: This well-executed “Spare Change” campaign resulted in 814 new transactions and those members responding saved a total of $32,360 (so far).

#7: Cascade Community Federal Credit Union

Cascade Community Federal Credit Union in Roseburg, Oregon wanted to reach their approximately 40,000 members aged 18 to 45 to promote their affordable auto loans.

Why they shine: This campaign suite premiered across OLB and mobile channels to receive 252,647 impressions across 40,000 members.

#8: Y-12 Federal Credit Union

Y-12 Federal Credit Union in Oak Ridge, Tennessee wanted to reach their 116,000+ members during and after the holidays to communicate time-sensitive promotions such as holiday skip pay.

Why they shine: Y-12 Federal Credit Union launched a host of campaigns across OLB and mobile channels in the month of December. Their strategy paid off with 1,478,493 impressions and 314 influenced transactions.

#9: First Financial Federal Credit Union

First Financial Federal Credit Union launched a fall campaign to increase awareness of their Card Craze Sweepstakes for FFFCU Visa debit card or credit card users to spread the word of the $5,000 monthly giveaways.

Why they shine: This sweepstakes campaign received outstanding engagement through DeepTarget OLB and Mobile capabilities and gleaned 446 influenced sales.

#10: Wanigas Credit Union

Wanigas Credit Union in Saginaw, Michigan wanted a personalized #VACATIONTIME consumer loan campaign to reach each of their members in the spring months.

Why they shine: We love the use of specific member targeting and personalization of each ad which resulted in strong responsiveness and directly related sales totaling 165.

We hope you enjoyed our Top 10 list for 2018. The truth is, it is hard to choose just ten because the list of customer campaign successes is long. DeepTarget is driving response rates that are 40X the industry standard and boosting cross-sell revenues by 25+% for hundreds of banks and credit unions across the U.S., making all our customers digital marketing superstars.

(Not a customer yet? Let us drive results for you. We make it easy!)

For complete case studies of the campaign results above, visit our blog and browse our “Targeted Look” series

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