Insight into digital marketing and cross-selling trends for banks and credit unions.

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Insight into digital marketing and cross-selling trends for banks and credit unions.

Blog Topics
Published
March 27, 2014

Touch All the Lines

Since we’re talking about March Madness this month, I decided to use a little basketball phrase for my blog this month: Touch All the Lines.

For anyone who has played basketball or taken your child to endless basketball practices, this is probably a familiar term and one you might dread. It may conjure up memories of boredom or exhaustion or even bored exhaustion. For those not familiar with basketball, it may seem like an innocuous phrase.

So what does it mean to ‘Touch All the Lines’? In basketball they run practice drills, often called ladders, where a player starts at the baseline (the out of bounds line behind the basket) and then runs out to the free throw line, then runs back to the baseline, then turns around and runs to the half court line and back to the baseline, then to the other side’s free throw line and back to the baseline, and then all the way to the other baseline and back again. Each line (baseline, free throw line, half court line) must be touched with the player’s hand when she reaches it. It may seem like a pointless drill and one that’s easy to cheat on a little, but like most things in life, those seemingly pointless drills have a way of shaping us or preparing us.

Basically, touching all the lines means hard work. To basketball players, those drills prepare and condition them to be able to run full court at full steam for the entire game if needs be. Yes, it’s hard and for some there is a temptation to skimp a little on each line. Do you think the players that consistently skimp on the lines go unnoticed by the coaches? I guarantee they don’t.

You may not have a coach per se watching to make sure you go to the line every time, but believe me people are watching, whether it’s your boss, coworkers, customers, employees, etc…  People that touch lines generally get more playing time, if you get my drift. Yep, it’s hard and it may seem pointless, but in the end, it will pay-off. If nothing else, you’ll at least have self-respect, which is just as important, if not more so.

And like my Mother always said, “Hard work never killed anyone.”